SanMateoRecruiter Since 2001
the smart solution for San Mateo jobs

Online Marketing Lead-Display

Company: Freedom Financial
Location: San Mateo
Posted on: November 21, 2020

Job Description:

Voted one of the Top 100 Fastest Growing Companies in the Bay Area for 2020, Freedom's mission is to empower everyday Americans to move forward towards a better financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs. What began with two people in a spare bedroom has expanded to a vibrant business that employs over 2000 employees (known internally as "The Freedom Family") in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you'll understand why our employees have voted us the Best Place to Work for the last several years. We believe that success is only achieved by doing what's right for our customers, our employees, and our communities. Freedom Financial Network holds itself to four core values: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day. The opportunity We are looking for a talented, data-driven and motivated performance marketing lead to join our team. You will be responsible for leading the efforts on our display campaigns (direct buys, ad platforms and programmatic strategies) and drive meaningful revenue for the company. You are highly systematic, take a user first approach and will have an active voice in developing the creative, collaborating with product, and designing optimization programs to deliver the best results for your campaigns . The right candidate is a self starter who thrives in a highly entrepreneurial, dynamic and collaborative environment and has a passion for performance marketing. Your responsibilities and focus area:

  • Own and execute a digital display strategy across advertising platforms, direct buys and programmatic channels
  • Scale the channel up to a 7 figure monthly spend and deliver on an ambitious growth plan while maintaining healthy ROI levels
  • Implement channel best practices and drive data driven optimization across targeting, bidding strategies, creative/ad copy, platform, publishers, landing page, keywords etc.
  • Build a strong programmatic display program by identifying underleveraged audiences, deploying the right bids/placements/tactics and constantly optimizing the performance
  • Negotiate and place media campaigns directly with third-party vendors including ad-networks, publisher networks and national media outlets
  • Provide leadership on creative and content experiences that drive conversions
  • Work with data and analytics teams on measurement, incrementality and attribution
  • Be responsible for the channel strategy, coming up with quarterly plans and driving channel P&L About you:
    • You are strategic, have a bias towards action and are a self starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
    • A process leader, you can work with people and technology to drive efficiency and collaboration
    • A systems thinker at heart, you love solving complex problems
    • You are data driven, adept at mining data for hidden insights and drive curiosity around the "why" behind the "what" Qualifications:
      • 6+ years experience in managing user acquisition/growth campaigns with at least 3 years as a DR marketer for display, programmatic and direct media buys
      • Proven experience running marketing strategy, campaign execution and operations (including experience with bid models, placements, audience segmentation targeting, etc)
      • You understand the value of a compelling story and can drive best practices across ads and landing pages that drive engagement and conversions
      • Experience with DSPs and CPM arbitrage using programmatic media platforms such as MediaMath, TradeDesk, etc.
      • You are data driven and are hands on with analysis on channel performance, identify optimization opportunities and use data to inform business decisions. Proficient with tools - advanced excel, Google Analytics, Tableau, etc
      • Executional comfort on ad-tech areas such as link tracking, conversion pixels/tags, ad serving, measurement and attribution
      • You are highly strategic and can own a systemic process to optimize the entire funnel, ranging from creative to product experience
        • Experience in financial services industry is a plus
          • Prior team management experience is a plus WHY JOIN THE FREEDOM FAMILY?
            • Have a direct impact on the community by helping everyday Americans move forward toward a better financial future.
            • We push the envelope every day. Be an active part of a dynamic team that is at the cutting edge of modern day performance marketing.
            • Thrive in an environment that provides the white space to do your best work.
            • Work alongside high-energy (and fun!), results-driven teammates with strong work ethic.
            • Have the best of both worlds: be part of a high-growth entrepreneurial culture that has sufficient resources to invest in doing the right things.

Keywords: Freedom Financial, San Mateo , Online Marketing Lead-Display, Advertising , San Mateo, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Marketing Pursuit Leader (A/E Firm)
Description: Job ID :52701 Job Category:Marketing Position Type:Full-Time Details: Kleinfelder has been connecting great people to the best work since 1961. We are engineers, scientists, and construction professionals (more...)
Company: Kleinfelder
Location: Rancho Cordova
Posted on: 12/1/2020

University Writer and Copy Editor - Science, Engineering and Research
Description: U niversity Writer and Copy Editor - Science, Engineering and Research The University Writer and Copy Editor - Science, Engineering and Research is responsible for providing writing and editorial support (more...)
Company: San Jose State University
Location: San Jose
Posted on: 12/2/2020

Group Product Manager - WEC - Marketing
Description: Ensures alignment of product
Company: Connexus
Location: Sunnyvale
Posted on: 12/1/2020

Group Product Marketing Manager
Description: Mercari is the selling app. We make it super easy to sell or buy almost anything. We all have things we don't use, never used or simply outgrew. But that stuff still has value. Mercari gives you the (more...)
Company: Mercari
Location: Palo Alto
Posted on: 12/1/2020

SWE, Media - Flex
Description: eBay is looking for experienced Software Engineers for our Media Platform, location flexible in U.S. br br eBay is a global commerce leader that allows you to shape how the world buys, sells, (more...)
Company: eBay Inc.
Location: Castro Valley
Posted on: 12/2/2020

Technical Writer
Description: Technical Writer Location Sacramento, CA Project Tasks high level Assess current functionality and processes. Provide recommended architecture, including system design documents. Produce the required (more...)
Company: Enclipse Corp.
Location: Sacramento
Posted on: 12/1/2020

UX Writer III
Description: Genesis10 is currently seeking a UX Writer III with our client in the SEO industry in their Mountain View, CA location. This is a 12 month contract position. Description: Seeking a UX Writer III As a (more...)
Company: Genesis10
Location: Mountain View
Posted on: 12/1/2020

Growth Marketing Manager (Social & Search)
Description: Who we are br Voted one of the Top 100 Fastest Growing Companies in the Bay Area for 2020, Freedom's mission is to empower everyday Americans to move forward towards a better financial future. The (more...)
Company: Freedom Financial
Location: San Mateo
Posted on: 12/1/2020

Marketing Automation Associate
Description: SquarePeg is working with a top global research company to help them find a Marketing Automation Manager with Marketo experience. This is an exciting opportunity to join a rapidly growing tech-focused (more...)
Company: SquarePeg Hires
Location: Sacramento
Posted on: 11/29/2020

Business Operations Manager III, Sales and Marketing
Description: Position Summary...What you'll
Company: Connexus
Location: San Bruno
Posted on: 12/1/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

San Mateo RSS job feeds