Content Lead (Senior Writer)
Company: Freedom Financial
Location: San Mateo
Posted on: January 9, 2021
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Job Description:
WHO WE ARE:Voted one of the Top 100 Fastest Growing Companies in
the Bay Area for 2020, Freedom Financial Network is a family of
companies that takes a people-first approach to financial services,
using technology to empower consumers to overcome debt and create a
brighter financial future. The company was founded in 2002 by Brad
Stroh and Andrew Housser on the belief that by staying committed to
helping people, you can ensure better financial outcomes for both
the customer and the business. This Heart + $ philosophy still
guides the vision of our growing company, which has helped millions
of people find solutions for their financial needs.Freedom
Financial Network is a family of companies that takes a
people-first approach to financial services, using technology to
empower consumers to overcome debt and create a brighter financial
future. The company was founded in 2002 by Brad Stroh and Andrew
Housser on the belief that by staying committed to helping people,
you can ensure better financial outcomes for both the customer and
the business. This Heart + $ philosophy still guides the vision of
our growing company, which has helped millions of people find
solutions for their financial needs.What began with 2 people in a
spare bedroom has now rapidly expanded to a vibrant business that
employs over 2000 employees (known internally as The Freedom
Family) in two locations: San Mateo, CA and Tempe, AZ. When you
visit either of our offices, you'll understand why our employees
have voted us the Best Place to Work for the last several years.
It's a place where the Heart + $ philosophy continues to thrive,
where we believe that success is only achieved by doing what's
right for our customers, our employees, and our communities.THE
OPPORTUNITY:We are looking for a Content Lead to create the highest
trafficked, most engaging personal finance content on the web. The
candidate will be experienced and skilled at attracting,
persuading, and mobilizing a broad target audience.THE ROLE:* Build
the most trusted and highest trafficked website on personal finance
and consumer debt.* Write best in class stories and "how to" advice
on popular topics that users actively consume, trust, and share.*
Learn and apply best practices for search engine optimization so
that consumers in need find your story first.* Define a winning
content research and creation process based on analytics that
consistently delivers stories that out-perform rivals on search
engine rank and user engagement.* Use the content research and
creation process to maintain consistent quality through contract
writers.* Partner with product team, social, and PR to ensure your
content achieves maximum audience, engagement, and conversion
growth.* Partner with the product team to maximize consumer
engagement and value from website
tools.REQUIREMENTS/CHARACTERISTICS:* 5+ years of experience writing
website content that drove significant audience and engagement
growth. Experience at a top tier personal finance or news website
is a strong plus.* Proven expertise in building trust and
compelling action through website content.* A strong communicator
adept at understanding user pain points and breaking complex
situations into simple, easy to follow, steps to success that
resonate. * Executor who reliably meets deadlines with polished
work individually or through contract writers.* An excellent
collaborator who prioritizes user, website, and team wins above all
else.* Portfolio highlighting multiple, highly engaging, consumer
web experiences..* Bachelor's degree in Journalism, English, or
similar degree.CULTURAL FIT (Our Core Values):* Care (for
everyone): We show compassion and contribute to the well-being and
growth of those around us. We only pursue products that improve the
financial lives of our clients.* Act with Integrity (every time):
We take the right action even when it is hard and even when no one
is watching. We treat our employees, clients, and communities the
way they wish to be treated.* Get Better (every day): We innovate,
iterate, and improve each day. We are creative, take thoughtful
risks, and ultimately learn and recover from failures.* COLLABORATE
(with everybody): We strive to work together toward a common
purpose by proactively sharing information and inviting
participation. We recognize the perspective of various groups and
embrace healthy, constructive debate.Attention Agencies & Search
Firms: We do not accept unsolicited candidate resumes or profiles.
Please do not reach out to anyone within Freedom Financial Network
(FFN) to market your services or candidates. All inquiries should
be directed to Talent Acquisition only. We reserve the right to
hire any candidates sent unsolicited and will not pay any fees
without a contract signed by FFN's Talent Acquisition leader.
Keywords: Freedom Financial, San Mateo , Content Lead (Senior Writer), Advertising , San Mateo, California
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