SanMateoRecruiter Since 2001
the smart solution for San Mateo jobs

Lifecycle Marketing Specialist - Award-winning Culture - Bay Area!

Company: Freedom Financial
Location: San Mateo
Posted on: February 25, 2021

Job Description:

Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart + $ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.
What began with 2 people in a spare bedroom has now rapidly expanded to a vibrant business that employs over 2,200 employees (known internally as The Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you'll understand why our employees have voted us the Best Place to Work for the last several years. It's a place where the Heart + $ philosophy continues to thrive, where we believe that success is only achieved by doing what's right for our customers, our employees, and our communities.
In order to create brighter futures for our clients, employees, and businesses, Freedom Financial Network holds itself to four core values that have grown out of our Heart + $ philosophy: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.

The Lifecycle Marketing Specialist for Freedom Financial Network is responsible for the implementation of the lifecycle marketing strategic plan. This position will work closely with the Manager, Lifecycle Marketing, cross-functional internal teams, and external partners to deliver high impact results for our business. This role requires *strategic thinking, collaboration, organization self-motivation and multi-task execution*.
With minimal supervision, the Lifecycle Marketing Specialist ensures the timely and efficient development, execution and reporting of integrated marketing and communications plans across the customer journey that drive sales conversion, engagement, and retention contributing to higher customer lifetime value (CLTV). This encompasses the entire customer journey for our FreedomPlus, Consolidation Plus, and Lendage businesses.

* Leverage data and customer insights to develop and execute multi-channel nurture, triggered, targeted and segmented marketing communications strategies for customer groups across all lifecycle stages
* Work with the Manager, Lifecycle Marketing and cross-functional teams to identify gaps and opportunities across the customer lifecycle
* Manage marketing and communications tactics from concept through completion
* Conduct regular reviews of marketing and communications materials to ensure content is current and adherence to brand guidelines
* Partner with product, design, email and content teams to ensure the creation of best-in-class customer experiences across channels/campaigns
* Measure, report and analyze marketing campaign/program effectiveness
* Collaborate with business data analysts to monitor client satisfaction, engagement, sales and retention trends; recommend additional tactics to inform lifecycle strategy and improve results
* Optimize marketing efforts by identifying and coordinating testing opportunities
* Collaborate, communicate and support key business stakeholder interests across acquisition, product, sales and servicing
* 3 to 5 years progressive marketing experience in a B to C environment with a focus on driving engagement, nurture, conversion, and retention (financial services a plus)
* Thorough understanding of multi-channel marketing campaigns (email, print, video, web/mobile, social, SMS)
* Client experience champion with working knowledge of messaging and brand principles
* Ability to work independently and exercise initiative in organizing and completing projects on time
* Able to manage multiple projects and adapt quickly to changes in priority
* Ability to understand the big picture while focusing on the day to day execution with strong attention to detail
* Experience working with cross-functional teams; demonstrable experience in establishing effective internal relationships
* Strong written, proofreading, and verbal communication skills
* Solid analytical skills; demonstrable experience in marketing data analytics, reporting and tools
* Strategic thinking and creative problem solving
* Proficient with Excel, Word, Outlook, PowerPoint
* Bachelor's Degree in Marketing, Public Relations, Journalism, Business or relevant field required
* *
* CULTURAL FIT (Our Core Values):*
* *Care (for everyone): *We show compassion and contribute to the well-being and growth of those around us. We only pursue products that improve the financial lives of our clients.
* *Act with Integrity (every time): *We take the right action even when it is hard and even when no one is watching. We treat our employees, clients, and communities the way they wish to be treated.
* *Get Better (every day): *We innovate, iterate, and improve each day. We are creative, take thoughtful risks, and ultimately learn and recover from failures.
* *Collaborate (with everybody): *We strive to work together toward a common purpose by proactively sharing information and inviting participation. We recognize the perspective of various groups and embrace healthy, constructive debate.
* Fast, continued growth - there's a lot of opportunity for advancement
* Voted a Phoenix Best Place to Work 9 times by our employees including the #1 spot for 2 years in a row!
* Benefits start within 30 days
* 401k with employer match
* 3 weeks' paid vacation (increased with tenure)
* 9 paid holidays & 5 sick days
* Paid time off for volunteer work and on your birthday
* Attention Agencies & Search Firms:* We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Freedom Financial Network (FFN) to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by FFN's Talent Acquisition leader.

Keywords: Freedom Financial, San Mateo , Lifecycle Marketing Specialist - Award-winning Culture - Bay Area!, Advertising , San Mateo, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Senior Manager, Business Leadership - Creative Studio
Description: Senior Manager, Business Leadership - Creative Studio DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects (more...)
Location: San Francisco
Posted on: 03/9/2021

Social Marketing Lead Contract NEW
Description: Who we are:-- br The Social team is part of Global Consumer Marketing. We are the voice in the public conversation. Our mission is to celebrate and elevate the best of what's happening. We also start, (more...)
Company: Russell Tobin & Associates LLC
Location: Santa Clara
Posted on: 03/9/2021

Social Media Coordinator (5015)
Description: Career Opportunities: Social Media Coordinator 5015 Requisition ID--5015-----Posted--02/02/2021-----Union City, CA-----Marketing-----Temporary Ariat International, founded in 1993, is a worldwide leader (more...)
Company: Ariat
Location: Union City
Posted on: 03/9/2021

Email Marketing Associate
Description: Job Duties and Responsibilities br br --- Manage the pipeline of inbound marketing needs from various regional teams br --- Prioritize new and ongoing projects, and quickly react to real-time changes (more...)
Company: MatchPoint Solutions
Location: San Francisco
Posted on: 03/9/2021

Senior Product Marketing Manager
Description: Senior Product Marketing Manager br The Sage Group's client, a U.S.-based high-tech commercial bank that has helped fund more than 30,000 start-ups, is searching for a dynamic, seasoned marketing professional (more...)
Company: The Sage Group (Bay Area)
Location: San Francisco
Posted on: 03/8/2021

Customer Marketing Specialist
Description: Customer Marketing Specialist br We are a rapidly growing Enterprise SaaS company focused on redefining how companies find, win, and grow revenue. br Who we are looking for:We are looking for a pioneer. (more...)
Company: DialSource
Location: Herald
Posted on: 03/8/2021

Marketing Communications Manager - Social Selling
Description: Marketing Communications Manager - Social Selling Anaplan, the Connected Planning pioneer, is changing the way the world's most respected companies do business. We believe in clear, open communication (more...)
Company: Anaplan
Location: San Francisco
Posted on: 03/8/2021

Senior Manager, Marketing Strategy & Operations
Description: Senior Manager, Marketing Strategy Operations Hinge Health is pioneering the world's most patient-centered Digital Clinic for back joint pain. Our Digital Clinic is the 1 musculoskeletal MSK solution (more...)
Company: Lever
Location: San Francisco
Posted on: 03/9/2021

Director of Digital Marketing
Description: Strategize. Implement. Execute all aspects of digital marketing.-- With 30,000 inbound leads monthly, tons of public content and over 650,000 Newsletter subscribers we have an amazing opportunity to exponentially (more...)
Company: CB Information Services Inc.
Location: San Francisco
Posted on: 03/8/2021

Head of Marketing
Description: HouseCanary is creating a more efficient real estate marketplace, where its trusted property valuations help consumers and investors enjoy a frictionless experience in buying, financing, and improving (more...)
Company: HouseCanary, Inc.
Location: San Francisco
Posted on: 03/9/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

San Mateo RSS job feeds