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Director, Marketing Analytics

Company: NPAworldwide Recruitment Network
Location: San Mateo
Posted on: January 12, 2022

Job Description:


Job #: 43699 Title: Director, Marketing Analytics Job Location: San Mateo, California - United States Remote Job: Unknown Employment Type: Salary: $205,000.00 - $240,000.00 - US Dollars - Yearly Other Compensation: Annual bonus and Equity Employer Will Recruit From: Nationwide Relocation Paid?: Yes WHY IS THIS A GREAT OPPORTUNITY? Excellent opportunity to join and lead an advanced analytics team for a top FinTech company experiencing 20%+ growth. JOB DESCRIPTION

The Director of Marketing Analytics will lead a Marketing Analytics team in establishing a strategy that makes data-driven solutions a core competency of the business while building an organizational discipline around using data to continuously improve marketing strategy. The Marketing Analytics team will identify, integrate, analyze and leverage 1st, 2nd and 3rd party data to improve segmentation, targeting, messaging, attribution, product analytics and personalization across all marketing channels. Main responsibilities include:

  • Lead an analytics team in delivering action-oriented insights to further optimize the companys marketing strategy, improve targeting approach and guide product decisions
  • Own the evolution of marketing attribution including developing testing strategies around incrementality, cross-channel interactivity to further iterate marketing strategy
  • Develop analytics roadmaps, establishing key milestones and deliverables.
  • Conduct large scale analyses throughout all stages: understand business goal and strategy, formulate analytic approach, perform data extraction and exploration, and translate results into actionable items.
  • Leverage deep hands-on technical skills to produce analyses in various topics such as customer segmentation, advertising performance, attribution, ROI and LTV
  • Develop scenarios to analyze trade-offs in decision making
  • Represent analytic team in strategy discussion with senior leadership team including interacting with other leaders on complex issues and applying strong judgment and analysis toward important business decisions.
  • Lead strong partnerships with Marketing, Product, Engineering and other stakeholders.
  • Collaborate with cross-functional stakeholders to develop consistent and reliable structured data models and definitions that support our mission and operating cadence. QUALIFICATIONS
    • 10+ years of experience in building and leading high performing analytic teams in the financial services or Fintech industry.
    • Have a deep technical background in analytics, applied data science, and reporting spanning across areas such as experimentation, optimization techniques, data engineering & architecture, statistics modeling and behavioral analytics.
    • You have extensive experience in measuring online and offline marketing strategy using various methodologies such as incrementality, attribution and cross-channel interaction.
    • You have hands-on technical experience including proficiency in SQL, data visualization (i.e. Tableau, Looker, etc.) and advanced analytical tools.
    • You have a B.S, M.S. or Ph.D. in a quantitative field such as Mathematics, Computer Science or equivalent. Education:
      University - Bachelor`s Degree/3-4 Year Degree

Keywords: NPAworldwide Recruitment Network, San Mateo , Director, Marketing Analytics, Advertising , San Mateo, California

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