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Marketing Specialist II

Company: Cube hub
Location: San Mateo
Posted on: May 8, 2022

Job Description:

Job DescriptionJob Title: Marketing Specialist IILocation: Foster City, CAShift: 1st ShiftContract: 18 Months-possible to extendPay rate: $62/h to $64/hDescription:True Job Title: Senior Email Marketing SpecialistsLocation: Foster City/Onsite/ working Tuesdays and Wednesday in the officeContract Duration: 18 months*Subject to Vaccine Mandate/Accommodations*Seeking a results-oriented, cross-functional team member to manage the creation of email campaigns and journeys in Salesforce Marketing Cloud.This role will be a member of the Digital Marketing Operations (DMO) team and responsible for assisting the Gilead brand marketing teams and other DMO team members as they design and execute customer journeys and emails in Salesforce Marketing Cloud. This team member will also be looked to support brands in strategy development to capitalizing on the full benefits of the platform's extensive capabilities.Task break downDevelop & execute email campaigns in Marketing Cloud (70%)Manage and execute all aspects of delivering audience campaigns. Configure, deploy and manage campaigns to meet deadlines and milestones; and, provide timely updates on overall status. Partner with brand marketing, audience engagement, and other agency team members to understand audience needs and campaign strategy Manage audience and data extensions Test and optimize campaign, including sharing test emails with and ensuring full stakeholder alignment prior to going into production Complete QA and process checks to ensure error-free deployments and troubleshoot any issues Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance Track key performance indicators, develop and deliver reports and dashboards, derive insights from results, and recommend enhancements Handle requests for special reports, data, and campaign tracking informationAdvance digital marketing (15%) Design testing strategies for improving campaigns' effectiveness, pilot new ideas, measure their impact, and roll-out when successful Define and maintain email standards, email size, and HTML/CSS format Ensure data integrity, consistency, and governance across SFMC Document campaign processes, identify opportunities to improve efficiency of campaign production, and roll-out initiatives to streamline email marketing Identify opportunities for possible future A/B testingSupport other Digital Marketing Operations Projects (15%)Required experience Minimum of 2 years of experience as a Salesforce Cloud power user, including email development, Interaction Studio, campaign set-up, and journey builderProject management experience of at least 2 years knowledge of email regulations, best practices, and compliance (e.g., GDPR or CCPA)Top 5 required skills1. Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Content Builder, Interactions Studio, Automation Studio, and Advertising Studio2. Aptitude to manage multiple projects, expand knowledge and learn new skills and technologies to fully support SFMC Platform adoption3. Effective facilitation, presentation, and interpersonal communication skills4. Ability to juggle and prioritize multiple tasks within a collaborative team environment5. Self-motivated, collaborative, responsive, organized, able to work independently with the ability to meet deadlines and handle multiple prioritiesRequired degree or certificationBachelor's degree or equivalent experience in Marketing or related business discipline

Keywords: Cube hub, San Mateo , Marketing Specialist II, Advertising , San Mateo, California

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