VP of Marketing

Company: Ursus, Inc.
Location: San Mateo
Posted on: June 20, 2022

Job Description:

JOB TITLE: -VP of Marketing

LOCATION: 100% Remote, Bay Area Preferred -

DURATION: Direct Hire -

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SUMMARY:

As the VP of Marketing, you will report directly to the CEO and lead the start up's marketing efforts. We're looking for a highly motivated and creative individual who is excited about accelerating crypto & defi mass adoption with our client. -

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RESPONSIBILITIES:

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Build and develop a high performance, high engagement marketing organization to achieve excellence across marketing functions, including content, demand generation, social media, influencer, website, and email -

Develop and manage the entire content strategy, develop the marketing strategy and roadmap for its execution

Create a network of strategic partnerships to generate brand awareness and extend the reach of content

Provide ongoing tracking, measurement, KPI and ROI analysis for the team's marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication and strategic calendar and brand initiatives

Create and implement measurable strategies that grow the brand and profitably increase revenue

Ensure Earnity has a coherent and consistent branding strategy

Build engagement with content and reach new, diverse audiences while increasing conversion rates and traffic across all channels

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QUALIFICATIONS:

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A strong passion for creating a new financial system that is fair and inclusive to all people globally

Grit and creativity that comes with supporting a high growth startup

7+ years of progressive marketing experience in either Crypto, DeFi, Blockchain, FinTech or other relevant B2C high growth startup

Deep expertise in social media marketing and strategy as well as thorough understanding of social network algorithms, especially YouTube, Instagram, TikTok and Twitter

Experience in building communities to create a positive user experience and loyal customer base

Experience in influencer marketing, with the ability to identify on-brand influencers and build lasting relationships

Experience in email marketing, with a solid understanding of email and database strategy and email best practices

Extensive knowledge on paid media (Instagram, LinkedIn, YouTube)

Highly organized and able to multitask and manage multiple projects and competing priorities without sacrificing results or quality of work

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IND123

Keywords: Ursus, Inc., San Mateo , VP of Marketing, Advertising , San Mateo, California