VP of Marketing
Company: Ursus, Inc.
Location: San Mateo
Posted on: June 20, 2022
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Job Description:
JOB TITLE: -VP of Marketing
LOCATION: 100% Remote, Bay Area Preferred -
DURATION: Direct Hire -
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SUMMARY:
As the VP of Marketing, you will report directly to the CEO and
lead the start up's marketing efforts. We're looking for a highly
motivated and creative individual who is excited about accelerating
crypto & defi mass adoption with our client. -
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RESPONSIBILITIES:
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Build and develop a high performance, high engagement marketing
organization to achieve excellence across marketing functions,
including content, demand generation, social media, influencer,
website, and email -
Develop and manage the entire content strategy, develop the
marketing strategy and roadmap for its execution
Create a network of strategic partnerships to generate brand
awareness and extend the reach of content
Provide ongoing tracking, measurement, KPI and ROI analysis for the
team's marketing initiatives and campaigns to provide clear,
actionable insights that inform and inspire communication and
strategic calendar and brand initiatives
Create and implement measurable strategies that grow the brand and
profitably increase revenue
Ensure Earnity has a coherent and consistent branding strategy
Build engagement with content and reach new, diverse audiences
while increasing conversion rates and traffic across all
channels
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QUALIFICATIONS:
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A strong passion for creating a new financial system that is fair
and inclusive to all people globally
Grit and creativity that comes with supporting a high growth
startup
7+ years of progressive marketing experience in either Crypto,
DeFi, Blockchain, FinTech or other relevant B2C high growth
startup
Deep expertise in social media marketing and strategy as well as
thorough understanding of social network algorithms, especially
YouTube, Instagram, TikTok and Twitter
Experience in building communities to create a positive user
experience and loyal customer base
Experience in influencer marketing, with the ability to identify
on-brand influencers and build lasting relationships
Experience in email marketing, with a solid understanding of email
and database strategy and email best practices
Extensive knowledge on paid media (Instagram, LinkedIn,
YouTube)
Highly organized and able to multitask and manage multiple projects
and competing priorities without sacrificing results or quality of
work
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IND123
Keywords: Ursus, Inc., San Mateo , VP of Marketing, Advertising , San Mateo, California
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