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Social Media Strategist / Manager

Company: LingoAce
Location: San Mateo
Posted on: July 31, 2022

Job Description:


Our Story

Established in 2017, LingoAce is a Singapore-headquartered global education technology company and leading Mandarin Chinese language learning platform, offering an immersive language learning experience tailored to meet the needs of learners aged three to 15 years old, across a range of language proficiency levels and diverse cultural backgrounds. A committed partner to both young learners and their parents, LingoAce harnesses the capabilities of research-backed digital content, certified Chinese language teachers, featuring animation, gamification and AI, to effectively deliver authentic and interactive online Chinese language lessons.

By nurturing the next generation of confident multi-lingual communicators, LingoAce aims to broaden their horizons and unlock future opportunities for these students. With a team of more than 1,300 LingoAcers, 4,000 certified teachers currently, and offices in the U.S., Southeast Asia and China, LingoAce serves students across 100 countries and regions. We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.

Social Media Strategist

With our success across the globe, we are now set on building a premium US growth marketing team to focus on the US market. This is a chance to build and promote a next-gen learning product with the backing of a multinational corporation and strong capital support while maintaining the innovative culture of a Bay Area startup.

As Social Media Strategist - founding members of our US Growth Marketing team,

You Will

  • Design our social media strategies to achieve content marketing and growth goals
  • Manage and publish content and execute social media campaigns for all platforms (Facebook, Instagram, Twitter, TikTok, etc.)
  • Effectively communicate our values through engaging content, monitor and respond to user questions, comments, and messages across multiple social media channels
  • Support on influencer campaigns where required. Manage influencer and creative agencies and/or freelancers to grow our digital presence, analyze performances and identify growth opportunities
  • Work closely with internal teams to develop social media calendar and amplify regional campaigns
  • Stay on top of content trends and experiment with new ways to deepen audience engagement with our brand and products
  • Always put our Learners first. Strategize and coordinate cross-functionally to define project scopes and deliver work that meets LingoAce's quality standards
    You Have

    • Elementary proficiency with Mandarin
    • A proven track record to create and implement social media strategies accounting for ambiguity, dependencies, and technical complexity in an agile environment
    • Passion and strong familiarity with social platforms, with awareness for emerging and opportunity platforms
    • Solid interpersonal skills and enthusiasm for engaging with our social media communities
    • Experience collaborating with creative teams and contributing your own ideation to bring strategies to life
    • Excellent visual, verbal, and writing skills
    • Knowledge and interest in video production, content marketing platforms, SEO, and more
    • Bachelor's degree or higher and 2+ years of relevant experience
    • (Bonus) EdTech marketing and/or product experience
    • (Bonus) Previous experience within a high-growth startup helping build out marketing program and campaigns
    • (Bonus) Knowledge and/or interests of bilingual / multilingual communities

      You're Covered!
      • Compensation: competitive base and bonus structure commensurate with experience
      • Benefits: Medical/dental/vision insurance, employer contributed 401K, 18 PTO days, leadership/professional development training
      • Sorry, visa sponsorship is not available at this time

Keywords: LingoAce, San Mateo , Social Media Strategist / Manager, Advertising , San Mateo, California

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