Head of Product Marketing
Company: Medium
Location: San Mateo
Posted on: March 20, 2023
Job Description:
Who We AreAt Verkada, we're building the operating system for
the physical world.We started in 2016 with video security cameras
and an intuitive cloud-based platform, and in just six years, we've
expanded to include five additional product lines (access control,
environmental sensors and alarms, as well as visitor and mailroom
management) that help enterprises to protect and manage their
people and assets.Today more than 14,000 organizations across 63
countries worldwide trust Verkada as their physical security layer
for easier management, intelligent control, and scalable
deployments. We are valued at $3.2 billion, with $360 million
raised in venture capital from investors including Linse Capital,
MSD Partners, L.P., Felicis Ventures, Next47, Sequoia Capital,
Meritech Capital, and First Round Capital.This is just the
beginning. The need for businesses to secure and manage their
people and physical assets with scale and speed is mission-critical
and continues to increase. Our teams are energized by the complex
challenges we work on and the platform we are building to make the
schools, hospitals, businesses and communities that we live and
work in safer.OverviewAs the Head of Product Marketing, you will be
responsible for setting the go-to-market positioning and messaging
for all product lines and features into Verkada's broader marketing
and sales efforts. This role is highly cross-functional and will
work closely with key stakeholders across the product, engineering,
sales, and marketing organizations.At Verkada, the product
marketing organization is in charge of developing the backbone of
all content and collateral for all go-to-market teams including
demand generation, sales (through sales enablement) and channel
(through channel marketing). As the leader of the product marketing
organization in our hyper growth startup, you will be responsible
for both hiring and managing a team of PMMs who can strategically
execute to successfully support each product launch all the while
getting your hands dirty and executing as well!Responsibilities
- Develop product positioning and competitively differentiated
messaging for a portfolio of products, based on customer/user
research, market insights, and product knowledge.
- Bring new products to market, taking the lead of launch
strategy, planning, deliverables, timelines and more to ensure
maximum revenue impact by product line.
- Build and maintain the core backbone of all product collateral
and content that power our GTM channels including demand
generation, sales, channel partners and our website.
- Work closely with marketing brand, creative and demand-gen
teams to increase market presence and drive pipeline through key
outbound assets (video, webinars, thought leadership, email
nurture, etc.).
- Partner with channel and sales enablement teams to effectively
position our products, leveraging internal tools and developing
assets that help improve win rates.
- Build, manage and support a team of product marketers, ensuring
alignment between individual's strengths and business needs.
- Become a product evangelist and cross-functional leader who
unites marketing, sales, customer success, and product teams to
drive business results.Qualifications
- 7+ years of product marketing experience (or similar).
- Strong ability to write for various audiences, including
technical content.
- Excellent written and verbal communication skills, delivering
training to a wide range of audiences.
- Experience working and project managing cross-functional teams
including product, engineering, sales, creative, and
marketing.
- Ability to help drive and project manage creative, content and
collateral efforts across the marketing organization.
- Empathetic storyteller who can translate technical features
into customer benefits that resonate deeply with our target
audience.
- Strong analytical skills and passion for analyzing products,
competitors, and market dynamics.
- Ability to successfully manage and hire a fast paced team of
highly educated, curious and ambitious PMMs.
- Strong attention to detail
- PR & Comms experience is a plusUS Employee BenefitsVerkada is
committed to investing in the holistic health and well-being of all
employees and their families. Our benefits and perks programs
include, but are not limited to:- Healthcare programs that can be
tailored to meet the personal health and financial well-being needs
- Premiums are 100% covered for the employee under most plans and
80% for family premiums- Nationwide medical, vision and dental
coverage- Health Saving Account (HSA) and Flexible Spending Account
(FSA) with tax saving options- Expanded mental health support- Paid
parental leave policy & fertility benefits- Time off to relax and
recharge through our paid holidays, firmwide extended holidays,
flexible PTO and personal sick time- Professional development
stipend- Wellness/fitness benefits- Healthy lunches and dinners
provided dailyVerkada Is An Equal Opportunity EmployerAs an
equal-opportunity employer, Verkada is committed to providing
employment opportunities to all individuals. All applicants for
positions at Verkada will be treated without regard to race, color,
ethnicity, religion, sex, gender, gender identity and expression,
sexual orientation, national origin, disability, age, marital
status, veteran status, pregnancy, or any other basis prohibited by
applicable law.
Keywords: Medium, San Mateo , Head of Product Marketing, Advertising , San Mateo, California
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