Head of Product Marketing

Company: Medium
Location: San Mateo
Posted on: March 20, 2023

Job Description:

Who We AreAt Verkada, we're building the operating system for the physical world.We started in 2016 with video security cameras and an intuitive cloud-based platform, and in just six years, we've expanded to include five additional product lines (access control, environmental sensors and alarms, as well as visitor and mailroom management) that help enterprises to protect and manage their people and assets.Today more than 14,000 organizations across 63 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. We are valued at $3.2 billion, with $360 million raised in venture capital from investors including Linse Capital, MSD Partners, L.P., Felicis Ventures, Next47, Sequoia Capital, Meritech Capital, and First Round Capital.This is just the beginning. The need for businesses to secure and manage their people and physical assets with scale and speed is mission-critical and continues to increase. Our teams are energized by the complex challenges we work on and the platform we are building to make the schools, hospitals, businesses and communities that we live and work in safer.OverviewAs the Head of Product Marketing, you will be responsible for setting the go-to-market positioning and messaging for all product lines and features into Verkada's broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the product, engineering, sales, and marketing organizations.At Verkada, the product marketing organization is in charge of developing the backbone of all content and collateral for all go-to-market teams including demand generation, sales (through sales enablement) and channel (through channel marketing). As the leader of the product marketing organization in our hyper growth startup, you will be responsible for both hiring and managing a team of PMMs who can strategically execute to successfully support each product launch all the while getting your hands dirty and executing as well!Responsibilities

• Develop product positioning and competitively differentiated messaging for a portfolio of products, based on customer/user research, market insights, and product knowledge.
• Bring new products to market, taking the lead of launch strategy, planning, deliverables, timelines and more to ensure maximum revenue impact by product line.
• Build and maintain the core backbone of all product collateral and content that power our GTM channels including demand generation, sales, channel partners and our website.
• Work closely with marketing brand, creative and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc.).
• Partner with channel and sales enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• Build, manage and support a team of product marketers, ensuring alignment between individual's strengths and business needs.
• Become a product evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.Qualifications
  • 7+ years of product marketing experience (or similar).
  • Strong ability to write for various audiences, including technical content.
  • Excellent written and verbal communication skills, delivering training to a wide range of audiences.
  • Experience working and project managing cross-functional teams including product, engineering, sales, creative, and marketing.
  • Ability to help drive and project manage creative, content and collateral efforts across the marketing organization.
  • Empathetic storyteller who can translate technical features into customer benefits that resonate deeply with our target audience.
  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics.
  • Ability to successfully manage and hire a fast paced team of highly educated, curious and ambitious PMMs.
  • Strong attention to detail
  • PR & Comms experience is a plusUS Employee BenefitsVerkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums- Nationwide medical, vision and dental coverage- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options- Expanded mental health support- Paid parental leave policy & fertility benefits- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time- Professional development stipend- Wellness/fitness benefits- Healthy lunches and dinners provided dailyVerkada Is An Equal Opportunity EmployerAs an equal-opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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