Senior SEO Product Manager
Company: Freedom Financial
Location: San Mateo
Posted on: January 13, 2021
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Job Description:
WHO WE ARE: Voted one of the Top 100 Fastest Growing Companies
in the Bay Area for 2020, Freedom Financial Network is a family of
companies that takes a people-first approach to financial services,
using technology to empower consumers to overcome debt and create a
brighter financial future. The company was founded in 2002 by Brad
Stroh and Andrew Housser on the belief that by staying committed to
helping people, you can ensure better financial outcomes for both
the customer and the business. This Heart $ philosophy still guides
the vision of our growing company, which has helped millions of
people find solutions for their financial needs. What began with 2
people in a spare bedroom has now rapidly expanded to a vibrant
business that employs over 2,400 employees (known internally as The
Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When
you visit either of our offices, youll understand why our employees
have voted us the Best Place to Work for the last several years.
Its a place where the Heart $ philosophy continues to thrive, where
we believe that success is only achieved by doing whats right for
our customers, our employees, and our communities. In order to
create brighter futures for our clients, employees, and businesses,
Freedom Financial Network holds itself to four core values that
have grown out of our Heart $ philosophy: to care for everyone
around us, act with integrity every time, collaborate with
everybody we work with, and get better at what we do every day. THE
OPPORTUNITY: We are looking for an experienced consumer Senior SEO
Product Manager to drive organic lead acquisition growth and
corporate messaging through Freedoms public facing websites. THE
ROLE: Product - define the goals, metrics, and compelling features
for the team based on consumer insights. Create and maintain a
roadmap and engineering/design tickets that are 2-6 sprints ahead.
SEO - set the organic acquisition roadmap based on SEO insights,
competitive analysis, and industry analysis. Business Impact - own
and drive large, consistent gains in SEO traffic, leads, and closes
across multiple consumer finance product categories. Execution -
lead a cross-functional team of engineers, QA, designers, and more
to deliver maximum value to Freedom. Analytics - use analytics to
guide direction and build a rapid, test and learn process that
drives consistent growth. Strategy - create and execute the long
term vision for Bills.com as an independent consumer finance portal
that also delivers benefits for the Freedom family.
REQUIREMENTS/CHARACTERISTICS: Product - 5 years of digital consumer
Product Management experience acquiring insights and leading a
cross-functional team to turn them into double digit YoY consumer
engagement and/or revenue gains. SEO - 3 years of SEO experience
for a top 1000 website driving double digit YoY traffic growth.
Content - 2 years of experience at a top 1000 website driving SEO
content requirements and linking strategies that resulted in direct
growth impact. Business - Proven ability to deliver significant
revenue/profit impact through product changes. Execution - Proven
experience driving measurable consumer and business results through
consumer product/engineering changes while helicoptering from
strategy to tactics. Analytical - 3 years of experience driving
consistent growth via a rapid, test and learn product development
process. Strategy - 5 years of experience creating a product vision
that inspires the cross-functional team and creates a step-function
in consumer engagement and business results. CULTURAL FIT (Our Core
Values): Care (for everyone): We show compassion and contribute to
the well-being and growth of those around us. We only pursue
products that improve the financial lives of our clients. Act with
Integrity (every time): We take the right action even when it is
hard and even when no one is watching. We treat our employees,
clients, and communities the way they wish to be treated. Get
Better (every day): We innovate, iterate, and improve each day. We
are creative, take thoughtful risks, and ultimately learn and
recover from failures. COLLABORATE (with everybody): We strive to
work together toward a common purpose by proactively sharing
information and inviting participation. We recognize the
perspective of various groups and embrace healthy, constructive
debate. Attention Agencies & Search Firms: We do not accept
unsolicited candidate resumes or profiles. Please do not reach out
to anyone within Freedom Financial Network (FFN) to market your
services or candidates. All inquiries should be directed to Talent
Acquisition only. We reserve the right to hire any candidates sent
unsolicited and will not pay any fees without a contract signed by
FFNs Talent Acquisition leader. by Jobble
Keywords: Freedom Financial, San Mateo , Senior SEO Product Manager, Executive , San Mateo, California
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