Senior SEO Product Manager
Company: Freedom Financial
Location: San Mateo
Posted on: January 15, 2021
*WHO WE ARE:*
Voted one of the Top 100 Fastest Growing Companies in the Bay Area
for 2020, Freedom Financial Network is a family of companies that
takes a people-first approach to financial services, using
technology to empower consumers to overcome debt and create a
brighter financial future. The company was founded in 2002 by Brad
Stroh and Andrew Housser on the belief that by staying committed to
helping people, you can ensure better financial outcomes for both
the customer and the business. This Heart + $ philosophy still
guides the vision of our growing company, which has helped millions
of people find solutions for their financial needs.
What began with 2 people in a spare bedroom has now rapidly
expanded to a vibrant business that employs over 2,400 employees
(known internally as The Freedom Family) in two locations: San
Mateo, CA and Tempe, AZ. When you visit either of our offices,
you'll understand why our employees have voted us the Best Place to
Work for the last several years. It's a place where the Heart + $
philosophy continues to thrive, where we believe that success is
only achieved by doing what's right for our customers, our
employees, and our communities.
In order to create brighter futures for our clients, employees, and
businesses, Freedom Financial Network holds itself to four core
values that have grown out of our Heart + $ philosophy: to *care*
for everyone around us, *act with integrity* every time,
*collaborate* with everybody we work with, and *get better* at what
we do every day.
We are looking for an experienced consumer Senior SEO Product
Manager to drive organic lead acquisition growth and corporate
messaging through Freedom's public facing websites.
-*THE ROLE:* * Product - define the goals, metrics, and compelling
features for the team based on consumer insights. - Create and
maintain a roadmap and engineering/design tickets that are 2-6
* SEO - set the organic acquisition roadmap based on SEO insights,
competitive analysis, and industry analysis. - - - -
* Business Impact - own and drive large, consistent gains in SEO
traffic, leads, and closes across multiple consumer finance product
* Execution - lead a cross-functional team of engineers, QA,
designers, and more to deliver maximum value to Freedom.
* Analytics - use analytics to guide direction and build a rapid,
test and learn process that drives consistent growth.
* Strategy - create and execute the long term vision for Bills.com
as an independent consumer finance portal that also delivers
benefits for the Freedom family. -
*REQUIREMENTS/CHARACTERISTICS:* * Product - 5+ years of digital
consumer Product Management experience acquiring insights and
leading a cross-functional team to turn them into double digit YoY
consumer engagement and/or revenue gains.
* SEO - - 3+ years of SEO experience for a top 1000 website driving
double digit YoY traffic growth. - -
* Content - 2+ years of experience at a top 1000 website driving
SEO content requirements and linking strategies that resulted in
direct growth impact.
* Business - Proven ability to deliver significant revenue/profit
impact through product changes.
* Execution - Proven experience driving measurable consumer and
business results through consumer product/engineering changes while
helicoptering from strategy to tactics.
* Analytical - 3+ years of experience driving consistent growth via
a rapid, test and learn product development process.
* Strategy - 5+ years of experience creating a product vision that
inspires the cross-functional team and creates a step-function in
consumer engagement and business results.
*CULTURAL FIT (Our Core Values):* * *Care (for everyone): *We show
compassion and contribute to the well-being and growth of those
around us. We only pursue products that improve the financial lives
of our clients.
* *Act with Integrity (every time): *We take the right action even
when it is hard and even when no one is watching. We treat our
employees, clients, and communities the way they wish to be
* *Get Better (every day): *We innovate, iterate, and improve each
day. We are creative, take thoughtful risks, and ultimately learn
and recover from failures.
* *COLLABORATE (with everybody): *We strive to work together toward
a common purpose by proactively sharing information and inviting
participation. We recognize the perspective of various groups and
embrace healthy, constructive debate.
*Attention Agencies & Search Firms:* We do not accept unsolicited
candidate resumes or profiles. Please do not reach out to anyone
within Freedom Financial Network (FFN) to market your services or
candidates. All inquiries should be directed to Talent Acquisition
only. We reserve the right to hire any candidates sent unsolicited
and will not pay any fees without a contract signed by FFN's Talent
Keywords: Freedom Financial, San Mateo , Senior SEO Product Manager, Executive , San Mateo, California
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