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SEO/CRO Manager

Company: Celigo, Inc.
Location: San Mateo
Posted on: April 5, 2021

Job Description:

Celigo is looking for an experienced and knowledgeable SEO/CRO Manager to join our Demand Generation team! As SEO/CRO Manager, you will be responsible for planning, implementing and managing our SEO strategy and increasing conversions across our website. As Celigo continues to grow, this position will be instrumental in building traffic as well as conversions from our website, ultimately resulting in pipeline and revenue. The ideal candidate will have both technical expertise and strong conversion rate optimization expertise. Who are we looking for?

  • 3+ years experience in Search Engine Marketing (SEM)--
  • Familiarity with SEO tools like Moz, Ahrefs, Spyfu, Google Trends, Yext, Yoast and/or similar tools
  • Excellent Google Analytics, Google Search Console and Google Tag Manager skills
  • Proven experience building backlinks and utilizing link building tools
  • Expert-level knowledge of onsite, offsite and technical SEO strategies, including implementation and reporting
  • Expertise in A/B and other testing methods
  • Working knowledge of WordPress
  • Ability to multi-task and thrive in a fast-paced environment
  • High levels of integrity, autonomy, and self-motivation
  • Excellent written and verbal communication skills
  • Critical thinking and complex problem solving are a must What would you do, if hired?
    • Drive traffic and conversions of inbound traffic, with ultimate goal of pipeline development
    • Optimize high traffic pages to increase conversion rates and ROI
    • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
    • Provide SEO analysis and recommendations to Web Dev, Design and Content teams
    • Provide recommendations and manage strategies for content development in coordination with SEO goals
    • Develop and implement link building campaigns
    • Create and monitor web analytics dashboards and reports in order to develop and recommend SEO strategies
    • Communicate to team on project development, timelines, and results
    • Stay up to date with the latest SEO and digital marketing latest trends and best practices Why you'll love it here:
      • We are solving a really hard problem that affects almost every business on the planet: integrating cloud apps
      • You get the best of both worlds: a start-up opportunity at a company that has already established itself in the market with thousands of happy customers.
      • You'll have the opportunity to make a significant contribution to the company as well as the iPaaS industry as a whole.
      • We're at an exciting crossroads as we re-imagine the Integration and iPaaS space. This will take teamwork, creativity, strategic thinking and a willingness to advance the market.
      • We offer a strong benefits package, 401k, pre-tax commuter expense reimbursement, and many other perks. Celigo is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Keywords: Celigo, Inc., San Mateo , SEO/CRO Manager, Executive , San Mateo, California

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