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Product Marketing and GTM Manager

Company: Rakuten
Location: San Mateo
Posted on: January 4, 2022

Job Description:



Job Description:Description:Rakuten Advertising is looking for a Product Marketing Manager (PMM) to join a team that is responsible for driving the product marketing and go-to-market strategy for the Rakuten Affiliate business and product suite globally. Reporting to the Director of Product Marketing, the PMM will work closely with the product team to plan product / feature launches and the commercial team to effectively communicate product benefits.The ideal candidate must demonstrate strong problem solving, organizational, communication, and product positioning skills, be eager to learn and grow in an ambiguous environment and contribute to the wider Product Marketing and Global Strategy & Commercial Operations team.Job summaryThe purpose of this exciting role is to support strategic initiatives & deliverables for our Affiliate offerings across the US and international markets by driving the go-to-market positioning for our products and strategies to ensure we are as successful as possible.The Manager, Product Marketing will be an experienced and effective contributor, working collaboratively to drive success for the organization.Role & Responsibilities:This role will be responsible for working with the Director, Product Marketing and greater Global Strategy & Commercial Operations team, Rakuten Advertising teams and Rakuten sister companies to craft and refine positioning, messaging, pricing, and sales collateral in respective markets.The ideal candidate would be looking to take on significant responsibility in an area that has huge potential:

  • Create and develop the global go-to-market strategy and value propositions in collaboration with the Director of Product Marketing, for the Affiliate portfolio, including new product launches and in-market growth across our Affiliate business.
  • Create clear messaging, and positioning for Affiliate product lines and target segments globally, across regions.
  • Leverage market analysis and industry insights to develop strategic recommendations when crafting the go-to-marketing positioning
  • Collaborate with cross-functional teams to develop and execute regional recommendations, positioning, and initiatives.
  • Provide strategic guidance and commercial insight to design and deliver sales decks and other supporting materials, with a view of customer needs and market opportunities.
  • Support with training content, feedback collection, and working collaboratively with sales enablement and product adoption.
  • Contribute to a culture of inclusivity and high-performance, through positive communication and supportive knowledge sharing. Key Requirements:
    • Education:BA/BS or equivalent work experience, MBA a plus.
    • Work Experience: Digital advertising experience preferred, with at least 3 years+ work experience at a global technology company.. Experience in one or more of the following areas is a plus: product marketing, account management and/or strategy development experience including, but not limited to Affiliate, and Attribution.
    • Product Marketing Knowledge:Proven experience supporting with product launches, determining product-market fit, and relevant activities, including crafting GTM positioning and developing content for blogs, marketing, and press relations.
    • Analytical Skills: Ability to nature able to undertake market and product analysis to steer commercial direction.
    • Communication: Excellent skills for communicating with a wide range of stakeholders across different time zones and countries. Comfortable presenting to internal stakeholders at all levels; and interacting with clients and partners when needed.
    • Organizing: Strong organizational skills with experience leading strategic projects across multiple teams. Comfortable working in a fast-paced environment and can juggle tasks with an ability to prioritize.
    • Motivated: Self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment
    • Team Player: Team-oriented person who wants to contribute to the success of the team and company. #LI-RM14

Keywords: Rakuten, San Mateo , Product Marketing and GTM Manager, Executive , San Mateo, California

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