Director, Product Marketing and Go-To-Market
Location: San Mateo
Posted on: January 4, 2022
Job Description:Director, Product Marketing and
Go-to-marketReporting into:VP of Product Marketing and
GTMLocation:California, Washington, New YorkDescription:Rakuten
Advertising is looking for a Director, Product Marketing and GTM to
drive the product marketing and go-to-market strategy for a core
Rakuten product suite globally. As a leader in Rakuten
Advertising's Product Marketing and Go-to-market organization, this
person will be a critical driver in Rakuten Advertising's growth
and will be responsible for identifying new opportunities,
influencing our product strategy, and driving go-to-market strategy
to bring our solutions to life. Reporting to the VP of Product
Marketing and Go-to-market, the Senior Manager / Director will
partner with the product team to plan product / feature launches
and the commercial team to effectively communicate product
benefits.The ideal candidate must demonstrate excellent problem
solving, analytical, communication, and product positioning skills,
thrive in an ambiguous environment, and drive impact across
teams.Role & Responsibilities:
- Contribute to a culture of excellence and high-performance,
while ensuring a positive experience for the teams and leaders you
- Create and own go-to-market strategy for a set of products
globally, as well as new product features and launches.
- Drive our position in an increasingly competitive market by
creating clear value props, messaging, and positioning for product
lines and target segments.
- Partner with cross-functional teams to develop and execute
regional programs and initiatives. Make recommendations from
insight to drive best practice and revenue growth.
- Actively promote important projects internally, including but
not limited to training content, feedback collection, and working
collaboratively with sales enablement and product adoption. Key
- Education:BA/BS or equivalent work experience. MBA strongly
preferred, but not required.
- Work Experience:-10+ years of work experience with global
technology companies in a product marketing capacity. Advertising
technology experience preferred, but not required (especially
affiliate, display, search, attribution, etc.).
- Product Marketing Knowledge:Proven experience managing product
launches, determining product-market fit, and relevant activities,
including developing content for blogs, marketing, and press
- Analytical Skills:Ability to independently synthesize internal
and third-party data to identify business opportunity. Ability to
design business cases and manage junior team members across
- Communication:Experience communicating to senior leadership is
required. Outstanding communication skills to translate complex
technology concepts into simple and understandable messaging.
Strong cross-functional communication is critical. You will be
operating in an international environment - you will often be
interacting with teams that span -4 continents.
- Organizing and Planning:Experience leading strategic projects
across multiple teams with the ability to manage up and across an
organization, functions and teams; comfortable working in a
fast-paced environment and can juggle tasks with an ability to
prioritize critical projects.
- Adaptability:Ability to respond and adapt to changing
circumstances and to manage, solve problems and provide solutions
in a climate of ambiguity. Can manage multiple deliverables at
once, and understand changing business need to prioritize work
- Team Player:Proven ability to manage strong working
relationships cross-functionally and with team members.
Demonstrated experience building credibility with and delivering
results for product teams, sales teams and customers. About Rakuten
Advertising:Rakuten Advertising is the global leader in performance
advertising solutions. With offices around the world, our
integrated marketing solutions span affiliate, display, media and
search. We deliver data-driven personalized ad experiences that
engage consumers - across screens, platforms and traditional
publishers - and influence them to purchase. Our commitment to
transparency provides consumer journey insights that allow us to
continually optimize for performance.Rakuten Global:Rakuten Group
is one of the world's leading internet service companies, providing
a variety of consumer and business-focused services including
e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing and professional
sports. Rakuten is expanding globally and currently has operations
throughout Asia, Western Europe and the Americas. Founded in 1997,
Rakuten is headquartered in Tokyo, with over 10,000 employees and
partner staff worldwide. To learn more, we invite you to visit our
Keywords: Rakuten, San Mateo , Director, Product Marketing and Go-To-Market, Executive , San Mateo, California
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