Director, Marketing Analytics

Company: Affinity Executive Search
Location: San Mateo
Posted on: January 8, 2022

Job Description:

Email Address The Director of Marketing Analytics -will lead a Marketing Analytics team in establishing a strategy that makes data-driven solutions a core competency of the -business while building an organizational discipline around using data to continuously improve marketing strategy. The Marketing Analytics team -will identify, integrate, analyze and leverage 1st, 2nd -and 3rd -party data to improve segmentation, targeting, messaging, attribution, product analytics and personalization across all marketing channels. Main responsibilities include:

• Lead an analytics team in delivering action-oriented insights to further optimize the company's marketing strategy, improve targeting approach and guide product decisions
• Own the evolution of marketing attribution including developing testing strategies around incrementality, cross-channel interactivity to further iterate marketing strategy
• Develop analytics roadmaps, establishing key milestones and deliverables.
• Conduct large scale analyses throughout all stages: understand business goal and strategy, formulate analytic approach, perform data extraction and exploration, and translate results into actionable items.
• Leverage deep hands-on technical skills to produce analyses in various topics such as customer segmentation, advertising performance, attribution, ROI and LTV
• Represent analytic team in strategy discussion with senior leadership team including interacting with other leaders on complex issues and applying strong judgment and analysis toward important business decisions.
• Lead strong partnerships with Marketing, Product, Engineering and other stakeholders.
• Collaborate with cross-functional stakeholders to develop consistent and reliable structured data models and definitions that support our mission and operating cadence. Excellent opportunity to join and lead an advanced analytics team for a top FinTech company experiencing 20%+ growth. Requirements:
  • 10+ years of experience in building and leading high performing analytic teams in the financial services or Fintech -industry.
  • Have -a deep technical background in analytics, applied data science, and reporting spanning across areas such as experimentation, optimization techniques, data engineering & architecture, statistics modeling and behavioral analytics.
  • You have extensive experience in measuring online and offline marketing strategy using various methodologies such as incrementality, attribution and cross-channel interaction.
  • You have hands-on technical experience including proficiency in SQL, data visualization (i.e. Tableau, Looker, etc.) and advanced analytical tools.
  • You have a B.S, M.S. or Ph.D. in a quantitative field such as Mathematics, Computer Science or equivalent.

Keywords: Affinity Executive Search, San Mateo , Director, Marketing Analytics, Executive , San Mateo, California