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VP of Growth & Brand Marketing

Company: Devsisters USA
Location: San Mateo
Posted on: June 14, 2022

Job Description:

Who We AreFormed in 2007, Devsisters was established by a hyperactive group of young and talented dreamers with amazing imagination and wit. With offices in Seoul, Tokyo, Taipei and the Bay Area, we are gearing up to launch a handful of new games and aggressively expand our presence within the US. As an early member of the US office, you will have direct influence on growth and our quest to build a world-class team.
With the ever-growing popularity of our award winning Cookie Run IP and mobile games, help us shape the future of our new games and turn our company into a global entertainment brand! We pride ourselves in game quality, having a highly engaged fan-base, and using creative experimentation as a drive to move forward within the gaming industry. As we continue to evolve and improve our gaming experiences, we're looking for ambitious, sharp, and savvy professionals who are willing to take new ideas onto new grounds without boundaries. Like us, you are passionate about your expertise, willing to take on risks, and willing to be part of a dynamic collaborative team. Join the amazing guild that is Devsisters USA!
What You'll DoAs a VP of Growth and Brand Marketing, you will:

  • Drive strategy and execution for Devsisters' portfolio of brands and oversee growth, data, strategy and communications
  • Elevate Devsisters' marketing activities to the next level by building and improving a data-driven full-funnel marketing strategy that drives awareness and revenue growth
  • Drive creation, development and implementation of differentiated creative expression through breakthrough content and fully coordinated campaigns
  • Develop deep understanding of the Cookie Run IP and its consumer's mindsets, attitudes, and behaviors to inform strong brand strategy and creative development
  • Mentor, develop and leverage the core strengths of the marketing team members and leads
  • Build strong partnerships and establish credibility with the internal cross-functional team, based upon a demonstrated collaborative approach, leadership skills and experience
    Who You Are
    • Self starter and creative thinker
    • Passionate about gaming, mobile apps and games, anime and social media
    • Located in the San Francisco Bay Area; our office is located in San Mateo, CA.
    • Willing to wear many hats - we're a startup within a larger company
    • Excellent interpersonal skills
    • Proactive, takes initiative and has strong work ethic
    • Exceptional communication skills, both oral and written
    • Ability to function independently or as part of a team
    • Team player with a strong sense of priorities and organizational skills
    • 10+ year of experience in brand strategy, advertising and creative development, supporting all marketing channels, including digital and broadcast media, web, lifecycle marketing and social media
    • A data-driven leader with demonstrated success in entrepreneurial environments
    • Accomplished track record of building and scaling disruptive and innovative consumer brands through traditional and digital marketing strategies
    • Extensive experience in gaming, media and entertainment and/or consumer technology
    • Experience building and managing teams of 8+ members and willingness to be managed upwards while providing a clear vision and guidance
    • Experience analyzing performance data and making data-driven decisions
    • Experience leading both in-house creative teams and external agencies
    • Understanding of Gen Z and willingness to unlearn existing marketing rules and practices in favor of ever-evolving culture and trends
    • Passion for mobile gaming and player experience
    • M.B.A. strongly preferred
      • You are a hardcore gamer and have a great passion for video gaming
      • Fluency in Korean is a plus but not required
      • Previous experience in a startup
        What We OfferCompetitive Salary and Benefits, including:
        • Full medical, dental and vision insurance benefits
        • Group term life and disability insurance
        • 401(K) matching
        • Generous vacation policy
        • Hybrid office model/schedule; 3x per week
        • Onsite parking provided at our San Mateo Office
        • Catered lunch and snacks on on-site days
          Flexibility & Team Collaboration
          • Designated Team Hours between 10am-3pm, Monday thru Friday
          • Recurring team stand-up meetings
          • Bi-Weekly All-Hands meetings to get the latest news from the team!

Keywords: Devsisters USA, San Mateo , VP of Growth & Brand Marketing, Executive , San Mateo, California

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