VP of Growth & Brand Marketing
Company: Devsisters USA
Location: San Mateo
Posted on: June 14, 2022
Job Description:
Who We AreFormed in 2007, Devsisters was established by a
hyperactive group of young and talented dreamers with amazing
imagination and wit. With offices in Seoul, Tokyo, Taipei and the
Bay Area, we are gearing up to launch a handful of new games and
aggressively expand our presence within the US. As an early member
of the US office, you will have direct influence on growth and our
quest to build a world-class team.
With the ever-growing popularity of our award winning Cookie Run IP
and mobile games, help us shape the future of our new games and
turn our company into a global entertainment brand! We pride
ourselves in game quality, having a highly engaged fan-base, and
using creative experimentation as a drive to move forward within
the gaming industry. As we continue to evolve and improve our
gaming experiences, we're looking for ambitious, sharp, and savvy
professionals who are willing to take new ideas onto new grounds
without boundaries. Like us, you are passionate about your
expertise, willing to take on risks, and willing to be part of a
dynamic collaborative team. Join the amazing guild that is
Devsisters USA!
What You'll DoAs a VP of Growth and Brand Marketing, you will:
- Drive strategy and execution for Devsisters' portfolio of
brands and oversee growth, data, strategy and communications
- Elevate Devsisters' marketing activities to the next level by
building and improving a data-driven full-funnel marketing strategy
that drives awareness and revenue growth
- Drive creation, development and implementation of
differentiated creative expression through breakthrough content and
fully coordinated campaigns
- Develop deep understanding of the Cookie Run IP and its
consumer's mindsets, attitudes, and behaviors to inform strong
brand strategy and creative development
- Mentor, develop and leverage the core strengths of the
marketing team members and leads
- Build strong partnerships and establish credibility with the
internal cross-functional team, based upon a demonstrated
collaborative approach, leadership skills and experience
Who You Are
- Self starter and creative thinker
- Passionate about gaming, mobile apps and games, anime and
social media
- Located in the San Francisco Bay Area; our office is located in
San Mateo, CA.
- Willing to wear many hats - we're a startup within a larger
company
- Excellent interpersonal skills
- Proactive, takes initiative and has strong work ethic
- Exceptional communication skills, both oral and written
- Ability to function independently or as part of a team
- Team player with a strong sense of priorities and
organizational skills
- 10+ year of experience in brand strategy, advertising and
creative development, supporting all marketing channels, including
digital and broadcast media, web, lifecycle marketing and social
media
- A data-driven leader with demonstrated success in
entrepreneurial environments
- Accomplished track record of building and scaling disruptive
and innovative consumer brands through traditional and digital
marketing strategies
- Extensive experience in gaming, media and entertainment and/or
consumer technology
- Experience building and managing teams of 8+ members and
willingness to be managed upwards while providing a clear vision
and guidance
- Experience analyzing performance data and making data-driven
decisions
- Experience leading both in-house creative teams and external
agencies
- Understanding of Gen Z and willingness to unlearn existing
marketing rules and practices in favor of ever-evolving culture and
trends
- Passion for mobile gaming and player experience
- M.B.A. strongly preferred
Bonus
- You are a hardcore gamer and have a great passion for video
gaming
- Fluency in Korean is a plus but not required
- Previous experience in a startup
What We OfferCompetitive Salary and Benefits, including:
- Full medical, dental and vision insurance benefits
- Group term life and disability insurance
- 401(K) matching
- Generous vacation policy
- Hybrid office model/schedule; 3x per week
- Onsite parking provided at our San Mateo Office
- Catered lunch and snacks on on-site days
Flexibility & Team Collaboration
- Designated Team Hours between 10am-3pm, Monday thru Friday
- Recurring team stand-up meetings
- Bi-Weekly All-Hands meetings to get the latest news from the
team!
Keywords: Devsisters USA, San Mateo , VP of Growth & Brand Marketing, Executive , San Mateo, California
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