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Digital Marketing Manager, Display

Company: Snowflake Computing
Location: San Mateo
Posted on: June 16, 2022

Job Description:

There is only one Data Cloud. Snowflake's founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn't stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow. We are looking for a Digital Marketing Manager to effectively measure and lead our display advertising programs, and who will passionately seek to test, improve, and optimize wherever possible.Snowflake is growing fast and working as part of a larger global cross-functional team, you will contribute to high-impact projects. We're passionate about our people, our customers, our values, and our culture! IN THIS ROLE YOU WILL:Develop and manage our direct-response display advertising and remarketing campaigns to add new leads to our database and engage existing users.Be responsible for the day-to-day execution, optimization, and reporting of digital marketing campaigns on the full downstream impact in terms of pipeline and revenue generated.Evaluate, recommend, and test new marketing channels and ad products including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns.Collaborate with the cross-functional teams to optimize digital marketing programs working with product marketing and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments.Work with international and localization teams to build relevant experiences for users across multiple non-English languages.Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance.Work with marketing operations and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses.Closely manage budget and spend with finance, procurement, and accounting teams.OUR QUALIFIED CANDIDATE WILL HAVE:Minimum of 3+ years of B2B experience managing multi-million dollar annual budgets and direct response-focused display advertising programs on Google Display Network and YouTube.Consistent track record of successfully launching and running PPC/online marketing campaigns cost effectively with clear return on investment focused metrics. Experience buying CPM, CPC, and CPA online media.Excellent written communication skills: you will be developing direct response copy for ads and landing pages.Ability to learn new technologies, products and systems quickly.Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.Experience building and managing campaigns in Marketo and Salesforce.Solid understanding of building from scratch and scaling Google Display and YouTube campaigns using image ads and videos, web analytics, ad tracking, A/B testing, tag management and content management.A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven decisions.Comfortable managing multiple assignments with competing priorities and tight deadlines.Experience working with a global digital team in a hyper growth B2B technology companyCandidates must be able to join collaboration meetings in the San Mateo office.Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact?

Keywords: Snowflake Computing, San Mateo , Digital Marketing Manager, Display, Executive , San Mateo, California

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