Senior Staff Brand Manager
Company: Sony Interactive Entertainment America
Location: San Mateo
Posted on: June 17, 2022
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Job Description:
Why PlayStation?PlayStation isn't just the Best Place to Play -
it's also the Best Place to Work. Today, we're recognized as a
global leader in entertainment producing The PlayStation family of
products and services including PlayStation5, PlayStation4,
PlayStationVR, PlayStationPlus, PlayStationNow, acclaimed
PlayStation software titles from PlayStation Studios, and
more.PlayStation also strives to create an inclusive environment
that empowers employees and embraces diversity. We welcome and
encourage everyone who has a passion and curiosity for innovation,
technology, and play to explore our open positions and join our
growing global team.The PlayStation brand falls under Sony
Interactive Entertainment, a wholly-owned subsidiary of Sony
Corporation.Senior Staff Brand ManagerSan Mateo, CAWe are looking
to hire a Senior Staff Brand Manager to support our exclusive games
developed by PlayStation Studios. Reporting directly into the Group
Manager, Global Brand Marketing, this role will work closely with a
team of global marketers and partner with development studios to
craft the brand and global go-to-market marketing strategy for
several high-profile game titles!Responsibilities:Marketing and
Brand StrategyDefine global brand and product strategy, including
positioning, unique selling points, and go-to-market approach based
on strategic target audiences, market, and player insights.Lead
global cross-functional teams, responsible for pulling together
comprehensive global business results for their portfolio.Develop
best-in-class live service strategy, including always-on, content
strategy for Games as a Service.Accountable for the success of the
global marketing campaign.Ensure consistent representation of
brands global activations while overseeing tactical execution on
global campaigns for multiple titles.Manage internal creative teams
and external agencies to deliver key marketing and creative assets
and programs while ensuring alignment across multiple
partners.Studio PartnershipCollaborate with development studios to
develop product marketing strategy for game titles, including
resolving appropriate target audiences, business models (financial
models and/or monetization strategies), launch timing, and
product/service feature sets.Ensure consumer insights are provided
during the development of games through world-class qualitative and
quantitative research.Budget ManagementFinancial responsibility for
marketing strategies, initiatives and advertising related efforts
for franchises.Manage global marketing budget for portfolio of
titles.Requirements:Deep understanding of and experience working on
AAA Games, platform experience a plus.Demonstrated record of
success in developing high impact global consumer strategies, mass
market marketing campaigns, brand marketing, and direct to consumer
performance-based marketing, for a portfolio of
games/services.Having broad experience and understanding of all
facets of the marketing discipline including consumer insights,
product positioning, consumer promotions, online innovation and
creative development.Comprehensive understanding of the full live
services marketing funnel, including acquisition, retention, and
monetization.Experience with digital product offerings on mobile
and PC platforms, a plus.Ability of influencing and engaging
external and internal partners in a franchise brand
vision.Experience partnering with licensors and working on licensed
IP games.Extensive knowledge of and a passion for video games is a
huge plus!Related experience/education:10+ years of product and
brand marketing.Bachelors degree or equivalent (MBA a
plus)#LI-IR1Equal Opportunity Statement:Sony is an Equal
Opportunity Employer. All persons will receive consideration for
employment without regard to gender (including gender identity,
gender expression and gender reassignment), race (including colour,
nationality, ethnic or national origin), religion or belief,
marital or civil partnership status, disability, age, sexual
orientation, pregnancy or maternity, trade union membership or
membership in any other legally protected category.We strive to
create an inclusive environment, empower employees and embrace
diversity. We encourage everyone to respond.
Keywords: Sony Interactive Entertainment America, San Mateo , Senior Staff Brand Manager, Executive , San Mateo, California
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