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Product Marketing Manager

Company: LingoAce
Location: San Mateo
Posted on: November 20, 2022

Job Description:

Headquartered in Singapore with a global footprint, LingoAce is a growing and leading education technology company for language learning. With a growing team of 1,700 LingoAcers, 4,500 certified teachers, and offices in the U.S., Southeast Asia, and China, we serve learners across 100 countries and regions.
This year, we are honored to be named in the GSV EdTech 150, a list of the world's most transformative growth companies in digital learning. We have also closed our Series B and C funding rounds in 2021, with a total of $180 million raised to date. Some of our great partners and backers include Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.
Our U.S. team is looking for a Senior Product Marketing Manager who will be responsible for the commercial customer marketing journey strategy and content program development for LingoAce products globally.
The role requires the development of our current content marketing while building new capabilities around product storytelling plus full-customer-journey marketing to create sustainable ways to influence our growth.
In this role you will be both a strategist, a creator, and a collaborator as you lead digital marketing program development and implementation. You'll work across the worldwide team and the global market teams to build and land the initiatives, discover new go-to-market opportunities and programs that bring our product narrative to life.
You will work most closely with branding, marketing, growth, sales, learning product, and product teams. The ideal candidate must demonstrate a passion and vision for education, exhibit excellent problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment and drive impact across teams.

  • Lead and drive the development of LingoAce's global marketing content strategy.
  • Build compelling content and campaigns for LingoAce products to generate demand, grow customer desire and differentiate our products in the market.
  • Produce market assessments including competitive analysis, opportunity assessment, customer segmentation and marketing research.
  • Identify significant long-term opportunities based on research, qualitative and quantitative analysis and maintain a strategic view of the complete advertising ecosystem - including paid, earned and owned.
  • Define and develop the go-to-market strategy for product releases across global teams and execute upon those plans
  • Work cross-functionally and be the liaison between learning product, marketing, branding, design and sales.
    Minimum Qualifications:
    • 5+ years of experience working in technology, advertising, digital marketing, management consulting or equivalent function
    • Experience with growth efforts in international markets
    • BA/BS degree
      Preferred Qualifications
      • Experience in product marketing/management in education and/or technology sector, with experience contributing at strategic, operational and tactical levels
      • Experience collaborating and leading cross-functionally with experience building consensus among multiple stakeholders in an entrepreneurial environment
      • Quantitative analytical and communication skills
      • MBA
        You're Covered!
        • Compensation: competitive compensation structure commensurate with experience
        • Medical/dental/vision insurance
        • Employer contributed 401K
        • Paid time off
        • Leadership/professional development training
        • Flexible benefits stipend for home office or gym
        • Mobile phone reimbursement

Keywords: LingoAce, San Mateo , Product Marketing Manager, Executive , San Mateo, California

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