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Content Marketing Manager/Writer

Company: Verkada
Location: San Mateo
Posted on: November 21, 2022

Job Description:

Who We Are
At Verkada, we're building the operating system for the physical world. -
We started in 2016 with video security cameras and an intuitive cloud-based platform, and in just six years, we've expanded to include five additional product lines (access control, environmental sensors and alarms, as well as visitor and mailroom management) that help enterprises to protect and manage their people and assets. -
Today more than 14,000 organizations across 63 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. We are valued at $3.2 billion, with $360 million raised in venture capital from investors including Linse Capital, MSD Partners, L.P., Felicis Ventures, Next47, Sequoia Capital, Meritech Capital, and First Round Capital. -
This is just the beginning. The need for businesses to secure and manage their people and physical assets with scale and speed is mission critical and continues to increase. Our teams are energized by the complex challenges we work on and the platform we are building to make the schools, hospitals, businesses and communities that we live and work in safer.
We are seeking a business and tech-savvy storyteller to help us drive awareness and engagement with Verkada. The right candidate for this role is a strong writer and collaborative editor who brings creativity, project management, and a results-driven mindset to the table.
At Verkada, the brand marketing team tells the stories that create emotional connections with our customers, employees, and Partners. In this role, you will work cross-functionally to shape the narrative of who we are and bring our stories to life. -This role is office-based in San Mateo, CA.Responsibilites

  • Collaborate with various teams to own Verkada's content strategy -
  • Write high-quality, thought-provoking content in various formats: videos, whitepapers, e-books, research reports, blog posts, customer stories, SEO articles, and more.
  • Execute content projects from start to finish, including: Project management (kickoff, timelines, review), writing, researching (i.e. SEO keywords or subject matter), and editing content, managing internal stakeholder input to ensure quality and alignment, and ensuring a robust distribution strategy for each content asset.
  • Provide editorial expertise and content best practices to cross-functional partners across the marketing organization.
  • Create content that will capture and keep attention for both enterprise, executive audiences as well as security industry professionals.
  • Track key metrics for content marketing success; regularly evaluate how content is performing in terms of views, keyword rankings, conversions, etc.Requirements
    • BA in journalism, English, communications, or related field.
    • 3+ years of proven content marketing experience, specifically executing a program to build awareness and deliver qualified leads.
    • Samples of engaging marketing materials such as web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
    • Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment managing multiple workstreams end-to-end.
    • Excellent copyediting, communication & project management skills.
    • Experience with SEO best practices and keyword research is a plus.
    • Experience using analytics to determine the impact and effectiveness of content programs is a plus. -US Perks & Benefits- Generous company paid medical, dental & vision insurance coverage -- Unlimited paid time off & 11 companywide paid holidays -- Wellness allowance -- Commuter benefits -- Healthy lunches and dinners provided daily -- Paid parental leave policy & fertility benefits
      Verkada is an equal opportunity employer. We strive to be a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is support for members and allies of our internal communities like Women at Verkada, Pride at Verkada, Multicultural at Verkada and Parents at Verkada.

Keywords: Verkada, San Mateo , Content Marketing Manager/Writer, Executive , San Mateo, California

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