Senior Product Marketing Manager

Company: Medium
Location: San Mateo
Posted on: March 17, 2023

Job Description:

Who We AreAt Verkada, we're building the operating system for the physical world.We started in 2016 with video security cameras and an intuitive cloud-based platform, and in just six years, we've expanded to include five additional product lines (access control, environmental sensors and alarms, as well as visitor and mailroom management) that help enterprises to protect and manage their people and assets.Today more than 14,000 organizations across 63 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. We are valued at $3.2 billion, with $360 million raised in venture capital from investors including Linse Capital, MSD Partners, L.P., Felicis Ventures, Next47, Sequoia Capital, Meritech Capital, and First Round Capital.This is just the beginning. The need for businesses to secure and manage their people and physical assets with scale and speed is mission-critical and continues to increase. Our teams are energized by the complex challenges we work on and the platform we are building to make the schools, hospitals, businesses and communities that we live and work in safer.OverviewAs the Sr. Product Marketing Manager for one of our product verticals (security cameras, access control, environmental sensors, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada's broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the product, engineering, sales, and marketing organizations.In addition to project managing new products to market, you will also be integral in developing the collateral needed to support these launches and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.Responsibilities

• Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
• Partner with the product management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.
• Bring new products to market by taking the lead of launches - planning, creating/managing deliverables, timelines and more to ensure maximum revenue impact by product line.
• Work closely with brand, creative and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
• Partner with channel and sales enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• Become a product subject matter expert, evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results. Requirements
  • 3+ years of product marketing (or similar) experience.
  • Experience working cross-functionally with teams including product, engineering, sales, creative, and marketing.
  • Ability to help drive creative and content efforts across the marketing organization.
  • Strong ability to write for various audiences, including technical content.
  • Excellent communication skills, with experience presenting to strategic and executive teams.
  • Bachelors required, Master's is a plus, but not required. US Employee BenefitsVerkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums- Nationwide medical, vision and dental coverage- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options- Expanded mental health support- Paid parental leave policy & fertility benefits- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time- Professional development stipend- Wellness/fitness benefits- Healthy lunches and dinners provided dailyVerkada Is An Equal Opportunity EmployerAs an equal-opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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