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Sr. Manager of Product Marketing, Cameras San Mateo, CA United States Marketing

Company: Verkada
Location: San Mateo
Posted on: November 17, 2023

Job Description:


As the Sr. Manager of Product Marketing, Cameras, you will oversee go-to-market strategy, product launches, and overall messaging and positioning for our security cameras product line, which is Verkada's largest business unit by revenue. With already six major camera series serving a wide range of use cases, we are constantly adding new camera types as well as functionality to our core software platform across object and motion detection, analytics, and more. In this role, you will partner closely with both the Product and Engineering teams to deeply understand new camera specifications, develop content on value props and use cases, and provide selling materials and enablement for go-to-market teams.
Due to the size of our existing cameras product portfolio as well as our plans for growth, we expect this individual to hire, manage, and professionally develop a small team of PMMs. Reporting directly to the VP of Product Marketing, this is a high-visibility, high-ownership role that will interact regularly with senior leadership and contribute directly to our ambitious growth goals.


  • Develop product positioning and competitively differentiated messaging for our cameras products based on user research, market insights, and internal product knowledge
  • Partner with the Product Management team to set go-to-market strategy for our cameras business, including targeted markets, pricing and packaging, product rollout and marketing strategy
  • Bring new cameras products to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impact
  • Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
  • Partner with Channel and Sales Enablement teams to effectively position our camera products, leveraging internal tools and developing assets that help improve win ratesBecome a subject matter expert on our camera products, as well as an evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.
  • Hire, manage, and professionally develop a team of product marketers focused on cameras


    • 6+ years of product marketing (or similar) experience, or prior management consulting experience
    • Strong ability to write clearly and concisely for various audiences, including the ability to write technical content
    • Demonstrated ability to synthesize information from a variety of sources including customer interviews, conversations with Product team members, sales calls, etc, and then hone in on the top insights
    • Ability to help drive creative and content efforts across the marketing organization
    • Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing
    • Excellent communication skills, with experience presenting to strategic and executive teams
    • Bachelor's required, MBA is a plus, but not required

      US Employee Benefits
      Verkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:
      - Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
      - Nationwide medical, vision and dental coverage
      - Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
      - Expanded mental health support
      - Paid parental leave policy & fertility benefits
      - Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
      - Professional development stipend
      - Wellness/fitness benefits
      - Healthy lunches and dinners provided daily


Keywords: Verkada, San Mateo , Sr. Manager of Product Marketing, Cameras San Mateo, CA United States Marketing, Executive , San Mateo, California

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