E-Commerce Director
Company: See's Candies
Location: San Francisco
Posted on: April 19, 2024
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Job Description:
Work is Sweet!'Quality without Compromise' is not just a motto
at See's Candies. It is the most important ingredient in our recipe
for success. See's Candies has been in business since 1921 and
maintains a reputation for producing the highest quality candy and
providing superior customer service.See's is a leader in the
confectionary industry with over 250 retail shops across the USA.
We are seeking friendly, enthusiastic individuals who are
passionate about providing great customer service.--Job Description
Summary:POSITION OBJECTIVE:The Director of E-Commerce is
responsible for the development and optimization of See's
e-commerce channel, supporting sales and profit objectives,
improving See's presence and engagement over the web, and ensuring
an optimal customer experience from arrival in the storefront
through check out. This includes leading the day-to-day and
managing the front-end, operating infrastructure and technology
roadmap of the site. This role partners with Sales, Marketing,
Creative, Merchandising and Operations departments to develop
strategy and optimize customer attraction and satisfaction.The pay
range for this position is expected to be $180k-$190k annually;
however, base pay offered may vary depending on multiple
individualized factors, including market location, job-related
knowledge, skills, and experience.--Job Description:POSITION
RESPONSIBILITIES:1.---- --Responsible for website and its content
to support the sales and profit goals of the General Market (B2C),
Corporate Gifting and Fundraising (B2B) customer segments.--2.----
--Manages the Sees.com website and content to achieve efficient and
user-friendly functionality for placing orders to increase
conversion and retain/increase the active customer base of this
consumer channel.--3.---- --Supports sales and profitability
objectives of the Direct-to-Consumer channel in close partnership
with the sales and fulfillment teams.4.---- --Ensures assigned
online category goals and objectives are strategically and
tactically aligned to deliver a favorable See's online experience,
as well as deliver on See's customer service expectations and
financial budgets.--5.---- --Develops and recommends strategies and
investments that result in greater sales, improved customer service
and/or cost reductions in support of E-Commerce/Corporate
Gifting/Fundraising.6.---- --Directly owns any Capital budgets
related to website improvement and enhancements.7.---- --Manages a
team of Salesforce Commerce Cloud and REACT developers that own the
user experience. Monitors performance and drives for continuous
improvements and enhanced functionality in an agile framework, to
ensure that the overall brand strategy for the company is
translated online.--8.---- --Manages a team of website merchants
that own managing products and content to maximize the online
shopping experience and drive sales. --9.---- --Partners with
Merchandising, Marketing and Sales channel department heads to
develop sales strategies for each holiday season; completes
post-season analysis and performance review of website
metrics.--10.---- --Collaborates with cross-functional partners
including but not limited to Sales, Marketing and Operations to
help manage the E-Commerce business focusing on business planning,
content strategy and development, product launches, promotional
campaigns, marketing, website design and customer service.--11.----
--Collaborates with IT development team on website front-end and
back-end platforms and software solutions --12.---- --Partners with
Merchandising on product and merchandise strategy and
execution.--13.---- --Responsible for third-party contracts and
integrations on Sees.com and other Commerce Cloud
properties.--14.---- --Remains current with the latest E-Commerce
trends and technology through customer insights and industry
research to keep the site at the forefront and ahead of competition
while focused on departmental KPI's and ROI.--15.---- --Supports,
protects and champions the See's Brand at all times.16.---- --All
See's staff must be committed to the company's core principles and
workplace values, including a demonstrated commitment to diversity
and inclusion.--MINIMUM QUALIFICATIONS:1.---- --Seven to ten years
e-commerce experience with a multi-channel retailer, preferably
with annual sales in excess of $500M.2.---- --Experience working
with Salesforce Commerce Cloud, Salesforce Core/Lightning, Google
Analytics, JIRA, Confluence, Order Management or Warehouse
Management Systems.3.---- --Proven ability to increase sales and
profit; demonstrated analytic, problem solving and decision-making
skills.--4.---- --Proven strategic leadership skills, including
ability to develop, retain and inspire a team.5.---- --Both
strategic and tactical with the ability to both lead and direct but
also "roll up his or her sleeves" and actually do the work.--6.----
--Experience in, and understanding of, effective online marketing
communication strategies and tactics. -- -- -- --7.---- --Ability
to analyze website metrics and produce reports; experience with
analytical tools.8.---- --Knowledge of external website platforms
and software packages.--9.---- --Bachelor's degree in Marketing or
related field; advanced degree preferred. Equivalent work
experience may be considered in lieu of degree.--The total
compensation package for this position may also include other
elements, in addition to a full range of generous medical,
financial, and/or other benefits (including 401(k) eligibility and
various paid time off benefits, such as vacation, sick time, and
parental leave), dependent on the position offered. Details of
participation in these benefit plans will be provided if an
employee receives an offer of employment. If hired, employee will
be in an "at-will position" and the Company reserves the right to
modify base salary (as well as any other discretionary payment or
compensation program) at any time, including for reasons related to
individual performance, Company or individual department/team
performance, and market factors.--See's is an EOESee's will
consider for employment qualified applicants with criminal
histories in a manner consistent with the requirements of
applicable local, state or federal law (including San Francisco
Ordinance #131192 and Los Angeles Municipal Code 189.00).
Keywords: See's Candies, San Mateo , E-Commerce Director, Executive , San Francisco, California
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