E-Commerce Director
Company: See's Candies
Location: San Francisco
Posted on: April 28, 2024
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Job Description:
Work is Sweet!'Quality without Compromise' is not just a motto
at See's Candies. It is the most important ingredient in our recipe
for success. See's Candies has been in business since 1921 and
maintains a reputation for producing the highest quality candy and
providing superior customer service.See's is a leader in the
confectionary industry with over 250 retail shops across the USA.
We are seeking friendly, enthusiastic individuals who are
passionate about providing great customer service.Job Description
Summary:POSITION OBJECTIVE:The Director of E-Commerce is
responsible for the development and optimization of See s
e-commerce channel, supporting sales and profit objectives,
improving See s presence and engagement over the web, and ensuring
an optimal customer experience from arrival in the storefront
through check out. This includes leading the day-to-day and
managing the front-end, operating infrastructure and technology
roadmap of the site. This role partners with Sales, Marketing,
Creative, Merchandising and Operations departments to develop
strategy and optimize customer attraction and satisfaction.The pay
range for this position is expected to be $180k-$190k annually;
however, base pay offered may vary depending on multiple
individualized factors, including market location, job-related
knowledge, skills, and experience.Job Description:POSITION
RESPONSIBILITIES:1. Responsible for website and its content to
support the sales and profit goals of the General Market (B2C),
Corporate Gifting and Fundraising (B2B) customer segments.2.
Manages the Sees.com website and content to achieve efficient and
user-friendly functionality for placing orders to increase
conversion and retain/increase the active customer base of this
consumer channel.3. Supports sales and profitability objectives of
the Direct-to-Consumer channel in close partnership with the sales
and fulfillment teams.4. Ensures assigned online category goals and
objectives are strategically and tactically aligned to deliver a
favorable See s online experience, as well as deliver on See s
customer service expectations and financial budgets.5. Develops and
recommends strategies and investments that result in greater sales,
improved customer service and/or cost reductions in support of
E-Commerce/Corporate Gifting/Fundraising.6. Directly owns any
Capital budgets related to website improvement and enhancements.7.
Manages a team of Salesforce Commerce Cloud and REACT developers
that own the user experience. Monitors performance and drives for
continuous improvements and enhanced functionality in an agile
framework, to ensure that the overall brand strategy for the
company is translated online.8. Manages a team of website merchants
that own managing products and content to maximize the online
shopping experience and drive sales. 9. Partners with
Merchandising, Marketing and Sales channel department heads to
develop sales strategies for each holiday season; completes
post-season analysis and performance review of website metrics.10.
Collaborates with cross-functional partners including but not
limited to Sales, Marketing and Operations to help manage the
E-Commerce business focusing on business planning, content strategy
and development, product launches, promotional campaigns,
marketing, website design and customer service.11. Collaborates
with IT development team on website front-end and back-end
platforms and software solutions 12. Partners with Merchandising on
product and merchandise strategy and execution.13. Responsible for
third-party contracts and integrations on Sees.com and other
Commerce Cloud properties.14. Remains current with the latest
E-Commerce trends and technology through customer insights and
industry research to keep the site at the forefront and ahead of
competition while focused on departmental KPI s and ROI.15.
Supports, protects and champions the See s Brand at all times.16.
All See s staff must be committed to the company s core principles
and workplace values, including a demonstrated commitment to
diversity and inclusion.MINIMUM QUALIFICATIONS:1. Seven to ten
years e-commerce experience with a multi-channel retailer,
preferably with annual sales in excess of $500M.2. Experience
working with Salesforce Commerce Cloud, Salesforce Core/Lightning,
Google Analytics, JIRA, Confluence, Order Management or Warehouse
Management Systems.3. Proven ability to increase sales and profit;
demonstrated analytic, problem solving and decision-making
skills.4. Proven strategic leadership skills, including ability to
develop, retain and inspire a team.5. Both strategic and tactical
with the ability to both lead and direct but also
roll up his or her sleeves
and actually do the work.6. Experience in, and understanding of,
effective online marketing communication strategies and
tactics.
7. Ability to analyze website metrics and produce reports;
experience with analytical tools.8. Knowledge of external website
platforms and software packages.9. Bachelor s degree in Marketing
or related field; advanced degree preferred. Equivalent work
experience may be considered in lieu of degree.The total
compensation package for this position may also include other
elements, in addition to a full range of generous medical,
financial, and/or other benefits (including 401(k) eligibility and
various paid time off benefits, such as vacation, sick time, and
parental leave), dependent on the position offered. Details of
participation in these benefit plans will be provided if an
employee receives an offer of employment. If hired, employee will
be in an
at-will position
and the Company reserves the right to modify base salary (as well
as any other discretionary payment or compensation program) at any
time, including for reasons related to individual performance,
Company or individual department/team performance, and market
factors.See's is an EOESee s will consider for employment qualified
applicants with criminal histories in a manner consistent with the
requirements of applicable local, state or federal law (including
San Francisco Ordinance #131192 and Los Angeles Municipal Code
189.00).
Keywords: See's Candies, San Mateo , E-Commerce Director, Executive , San Francisco, California
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