Lifecycle Marketing Manager - Award-winning Culture - Bay Area!

Company: freedom financial
Location: San Mateo
Posted on: February 25, 2021

Job Description:

Job DescriptionWHO WE ARE: Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart + $ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs. What began with 2 people in a spare bedroom has now rapidly expanded to a vibrant business that employs over 2,200 employees (known internally as The Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you'll understand why our employees have voted us the Best Place to Work for the last several years. It's a place where the Heart + $ philosophy continues to thrive, where we believe that success is only achieved by doing what's right for our customers, our employees, and our communities. In order to create brighter futures for our clients, employees, and businesses, Freedom Financial Network holds itself to four core values that have grown out of our Heart + $ philosophy: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day. THE OPPORTUNITY: Freedom Debt Relief is looking for an experienced Lifecycle Marketing Manager to exclusively support the implementation of the lifecycle marketing strategic plan for the sales customer journey. The role will be responsible for the timely and efficient development, execution, reporting and optimization of integrated marketing and communication programs for all stages of the sales funnel to achieve contact and conversion rate growth targets. This position will work report to the Director of Lifecycle Marketing and work closely with cross-functional teams to deliver high-impact results for our business. This is a significant role that requires strategic thinking, strong analytical and project management skills, initiative, and multi-task execution. The ideal candidate brings a consumer-centric perspective to every conversation, is an excellent communicator who has achieved results collaborating in a matrixed environment and has demonstrated success at building meaningful and positive relationships. THE ROLE: * Collaborate with the Lifecycle Marketing team and cross-functional teams including acquisition, sales, product and business intelligence to identify gaps and opportunities that inform lifecycle sales strategy and launch initiatives that improve sales funnel metrics * Develop and launch marketing programs to effectively move leads through the sales cycle to enrollment * End-to-end management of automated, omni-channel sales contact strategy/campaigns and post-contact nurture * Implement audience segmentation and targeted marketing campaigns to create relevant, personalized and differentiated customer experiences for a variety of customer types * Create and support sales collateral and communications (scripts, print, email, SMS, video, web) * Collaborate with product partners on strategy, UI, content and customer experience for in-product experiences * Continuously monitor and evaluate lifecycle marketing campaign/program performance; identify and coordinate testing opportunities to optimize performance and improve business metrics * Leverage insights and data to identify trends and pursue the right questions; provide actionable recommendations and deliver continuous improvements to our marketing programs * Plan (from concept to outlining detailed tasks and timeline) and manage multiple projects; communicate with and work with others to execute and ensure timelines are met REQUIREMENTS/CHARACTERISTICS: * Bachelor's Degree in Marketing, Public Relations, Journalism, Business or relevant field required * 5 to 8 years progressive B to C marketing experience with a focus on driving nurture, engagement and sales conversion (financial services a plus) * Significant experience with multi-channel marketing tactics/campaigns (email, SMS, dialer, web/mobile, push notifications), segmentation and omni-channel marketing automation * Solid qualitative and quantitative analytical skills, ability to derive actionable insights from data marketing data analytics and customer insights * Experience in testing and conversion optimization; proven track record of improving campaign performance * Working knowledge of messaging and brand principles * Working knowledge/experience with various systems or software used to communicate, segment, analyze, test and optimize the customer experience, including email marketing and automation, CRM, web analytics, reporting and survey tools (Salesforce, Acoustic/IBM/Watson, Tealium, Tableau a plus) * Strong project management, organizational and communicati

Keywords: freedom financial, San Mateo , Lifecycle Marketing Manager - Award-winning Culture - Bay Area!, Hospitality & Tourism , San Mateo, California