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Marketing Analyst

Company: Esurance Insurance Services, Inc.
Location: San Francisco, CA
Posted on: February 12, 2020

Job Description:


Will support analytical capability using internal data assets and external data sources to deliver a strategy aligned to

business goals. Will serve as the point person for establishing KPIs to measure results and reporting out findings for

the Testing and Yield Optimization team. Will perform ad-hoc strategic analytics in support of Marketing strategy,

business planning and executive reviews. Will lead all aspects of Marketing Analytics, including campaign analysis,

predictive modeling, and database management. Will develop business requirements for new automated marketing

reports and maintain existing reports. Will provide on-going tracking of strategic and operational performance metrics

to measure return on investments and turn data into true intelligence to drive competitive advantage for Esurance.

Will lead effort within the Marketing organization to conduct ad-hoc analyses in support of executive requests,

strategy or business inspection. Will work cross-functionally to articulate the problem statement and an approach to

answer the question. Will provide clear and succinct charts and presentations to communicate findings, insights and

recommendations. Will present findings at key Marketing meetings and executive reviews. Will lead Testing & Yield

Optimization Team to help manage quarterly roadmaps, set KPIs and lead efforts to provide and consolidate

measurement/reporting. Will manage efforts for measurement and reporting, coordinate cross-functional input,

identify timelines and deliverables, and communicate status and issues. Will provide analytics summary for each

campaign, and input for monthly extended governance meetings and quarterly executive reviews. Will drive

continuous improvement of planning, setting KPIs and measurement methodologies to drive more relevant and

accurate tests. Will develop seamless understanding of the variables being tested for the cross-functional teams

(Marketing, Sales, Customer Experience) and provide insight on how to build informed test methodologies and

performance read-outs. Will provide analytical support and insights to email acquisition and remarketing teams in

order to improve efficiency and targeting. Will develop dashboarding tools in order to provide more timely and a

accurate reporting of KPIs.

Education and Experience Requirements:

Bachelor's degree in statistics, economics, communications, or a related field (willing to accept foreign education

equivalent) plus 3 years of marketing analytics experience.

Special Requirements:

One year of experience must include:

1. Utilizing SQL programming and predictive modeling skills utilizing R, Splus, SAS, or SPSS.

2. Utilizing relational databases including T-SQL or PL-SQL to design tableau dashboards to identify trends in compl

complex data sets.

3. Streamlining reporting processing, including the development of new metrics and time efficient analytical tools.

4. Manipulating data in Oracle SQL to create dashboards and database objects utilizing Tableau.

To apply, visit, select San Francisco, CA location, enter job title in Keywords field,

& complete online application.

Keywords: Esurance Insurance Services, Inc., San Mateo , Marketing Analyst, Insurance , San Francisco, CA, California

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