Senior Marketing Data Analyst

Company: TSYS
Location: San Mateo
Posted on: September 17, 2020

Job Description:

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Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.. Global Payments is the parent company for TSYS, Netspend, Heartland, TouchNet, OpenEdge, Xenial, Greater Giving, ACTIVE Network, and AdvancedMD. Headquartered in Georgia with over 24,000 employees worldwide, Global Payments is a member of the S&P 500 with worldwide reach spanning over 100 countries throughout North America, Europe, Asia Pacific and Latin America. For more information, visit globalpaymentsinc.com and follow Global Payments on Twitter (@globalpayments), LinkedIn and Facebook.. As Senior Marketing Data Analyst you will distill data into insights related to Netspend’s customer base and our marketing efforts, and translate these insights into actions to drive the business.. You will discover investment opportunities and inefficiencies within the marketing budget, innovate ways to use new technologies and modeling methods to identify patterns in new and existing datasets, work with teams across the business to drive revenue growth, and leverage marketing measurement techniques to analyze performance. You are ready to challenge existing assumptions with flexible and dynamic thinking, especially in light of recent shifts in customer behavior... Responsibilities:. Identify key value opportunities within the business.. Highlight growth and optimization opportunities within marketing spend in order to maximize ROI.. Identify patterns within customer engagement data to improve our communication strategy.. Develop new customer segmentation to improve the way we classify customer value across the company.. Drive re-engagement campaigns to former customers.. Evaluate and improve existing marketing attribution assumptions.. Create use cases for marketing our various products to specific segments.. Evaluate the value of datasets available through 3rd party vendors.. Communicate insights and recommendations to teams and business stakeholders at multiple levels across Netspend.. Leverage our cloud platform to identify patterns within extremely large datasets.. Collaborate with data engineers to discover data that may reveal new information.. Track and monitor the effectiveness of marketing tests and ongoing campaigns.. Influence marketing strategy across the business.. Qualifications:. 4+ years of experience in an Analytics field.. Proficiency in SQL, with a strong understanding of database navigation, schema design, and query optimization.. Ability to construct scripts (Python or R preferred).. Working knowledge of attribution modeling, statistical testing, direct mail targeting, customer churn, and marketing operations.. Experience with synthesizing findings and visualizing data to tell a coherent story to both technical and non-technical audiences.. Track record of thriving when given significant amounts of autonomy and responsibility.. As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws. Not Ready to Apply? Join Our Talent Community!!. US Applicants:. TSYS is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture.. It’s more than a payment.. The people of TSYS® believe we are part of something bigger. Each and every day, we have the opportunity to .... Thousands of employers search for candidates on Indeed

Keywords: TSYS, San Mateo , Senior Marketing Data Analyst, Other , San Mateo, California