This is a high-impact senior design position that is critical
for our continued business growth. It requires a talented digital
designer who has extensive experience designing and testing digital
direct response ads with a laser focus on achieving acquisition
goals in multiple channels.
This role is part designer, part scientist, and part
psychologist. In it, you’ll focus each day on figuring out “what
will get the user to engage with us?” and collaborating with other
members of the Growth team to share ideas and learnings. This role
will report to the Director of Growth Creative.
To succeed in this role, you need to be passionate about
connecting with the end user, using the power of design to compel
action that drives business goals. You embrace a broad range of
design aesthetics and skills, yet your design choices are driven by
strategy and data, and always mindful of the value of brand
You’re organized, and enjoy collaborating with team members to
quickly and methodically iterate creative to drive experiments so
you can learn what drives success.
You’re a visual storyteller who uses the power of design to
convey benefits, delight the user, and compel actions that move the
Lead creative analysis, hypothesis development, and creative
production based on performance data.
Execute digital direct response creative for multiple channels,
including display, native, social, email, etc.
Stay on top of current digital design trends, identifying
opportunities to test, sharing those opportunities with the broader
group, and leading discussion to develop creative hypotheses to
feed further testing.
Continually collaborate with acquisition marketing managers to
understand business goals and challenges, identify creative testing
opportunities, and drive creative testing that helps them reach
Drive and project manage various testing initiatives to ensure
efficiency and effectiveness.
Dive deep into each channel to understand targeting, user
mindset, competitive landscape, best practices, design requirements
Provide compelling partner campaign emails and digital ads
that drive engagement with partners’ target audiences. Design and
maintain presentation design templates that enable highly
impactful, attractive business presentations.
Collaborate with external creative agencies also developing
digital and video creative to cross-pollinate ideas, leverage best
practices, and optimize high-performing creative executions.
Support the greater marketing team with compelling, effective
digital designs to achieve business goals when necessary.
At least 8 years of experience designing high performing direct
response digital ads, landing pages, and other digital acquisition
Online portfolio showcasing direct response examples as well as
other work that shows your range of experience and skills.
Bachelor's degree or higher.
Exceptional interpersonal skills, with a gift for presenting
information, explaining design choices, and holding an audience’s
Proficiency in Adobe Creative Suite, MS Office Suite, Google
Suite. Experienced in print, HTML, HTML5.
Desire to get your hands dirty and be an immediate contributor
in a fast-paced, marketing environment
Proactive about learning whatever insight it takes to inform
your designs so they deliver better results.
Strong understanding of online marketing performance KPI and
Strong project management, communication and organizational
skills, with the ability to multi-task and meet tight
Video production/editing skills a major plus.
WHO WE ARE:
Freedom Financial Network is a family of companies that takes a
people-first approach to financial services, using technology to
empower consumers to overcome debt and create a brighter financial
future. The company was founded in 2002 by Brad Stroh and Andrew
Housser on the belief that by staying committed to helping people,
you can ensure better financial outcomes for both the customer and
the business. This Heart + $ philosophy still guides the vision of
our growing company, which has helped millions of people find
solutions for their financial needs.
In order to create brighter futures for our clients, employees,
and businesses, Freedom Financial Network holds itself to four core
values that have grown out of our Heart + $ philosophy: to care for
everyone around us, act with integrity every time, collaborate with
everybody we work with, and get better at what we do every day.
WHY JOIN THE FREEDOM FAMILY?
Fast, continued growth – there’s a lot of opportunity for
Voted a Best Place to Work multiple times by our employees, most
recently #1 in Phoenix for the 2 nd year in a row!
Benefits start within 30 days
401k with employer match
3 weeks’ paid vacation (increased with tenure)
9 paid holidays & 5 sick days
Paid time off for volunteer work and on your birthday
This is your opportunity to be part of a growing company where
dedicated professionals strive to help customers and each other
succeed every day. If that sounds exciting, we want to talk to you.