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Email Marketing Specialist

Company: OneSignal
Location: San Mateo
Posted on: May 3, 2021

Job Description:

When you pick up your smartphone, the first thing you will see are push notifications - maybe there's a breaking news alert, a football game reminder, a promo from your favorite retailer. Whatever it is, chances are the message you are reading was sent using OneSignal. Now we help businesses send over seven billion push notifications every single day.

In the last year, OneSignal has grown revenue by 500 percent, added 250,000+ new accounts, and doubled its headcount. We have raised a total of $34 million from investors, including SignalFire, Y Combinator, and Rakuten Ventures. OneSignal customers include Volkswagen, Verizon, Burger King, 7 Eleven, Zynga, Virgin Mobile, KFC, and many more. Join us as we scale our business!

We're looking for an Email Marketing Specialist to add power to our lifecycle and outbound marketing programs to increase quantity and quality of campaigns shipping, as well focus on metrics and analysis. In this role you'll help catalyze sign-ups, product adoption, feature usage, and revenue growth by delivering the right content to the right people and the right time in their customer journey, to better educate and enable them to use our market-leading messaging software.

What you'll do:

  • Own end-to-end creation, deployment, and maintenance of email and push notification campaigns for prospects and customers
  • Assist with ongoing campaign reporting, analysis, and optimization, leveraging past data to make recommendations for improvements
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email and notification performance
  • Work closely with the Lifecycle Marketing Manager to evolve, test, and improve our lifecycle marketing programs (including onboarding sequences, nurture/drip campaigns, re-engagement sequences, and transactional messages)
  • Help plan and update the email marketing and notification calendar
  • Become an expert on the OneSignal customer journey, and develop marketing programs to create key touchpoints to engage our users throughout their journey
  • Create and maintain documentation around best practices, campaigns, test results, and processes and routinely share with the team.

Skills and experience:

  • 3+ years experience in a CRM, lifecycle or email marketing role, ideally with a b2b SasS product
  • Experience with marketing automation technology (Marketo experience is a major plus)
  • A growth and data-driven mindset and are excited about consistently testing, measuring, and iterating
  • A passion for understanding the customer, their needs, and how we can best address them
  • You have excellent written, verbal, and visual communication skills with serious attention to detail

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at OneSignal.

Keywords: OneSignal, San Mateo , Email Marketing Specialist, Other , San Mateo, California

Click here to apply!

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